更新时间：2024-12-24 17:17:27
封面
版权信息
主编简介
Part Ⅰ Introduction to Cross-Border E-Commerce
Unit 1 An Overview of Cross-Border E-Commerce
1.1 Basic Knowledge about E-Commerce and Cross-Border E-Commerce
1.1.1 Basic Concepts
1.1.2 Types of Cross-Border E-Commerce
1.1.3 Features of Cross-Border E-Commerce
1.2 Current Situation and Development Trend
1.2.1 Current Situation
1.2.2 Future Development Trends and Opportunities
第一章 电商与跨境电商简介
1.1 电商与跨境电商的基本知识
1.1.1 基本概念
1.1.2 跨境电商的类型
1.1.3 跨境电商的特征
1.2 发展现状及趋势
1.2.1 发展现状
1.2.2 未来发展趋势及机会
Unit 2 Main Cross-Border E-Commerce Platforms
2.1 B2B Platforms
2.1.1 About Alibaba
2.1.2 About Global Sources
2.1.3 About DHgate
2.2 B2C Platforms
2.2.1 About Amazon
2.2.2 About AliExpress
2.2.3 About Etsy
2.2.4 About Wish
2.3 C2C PlatformseBay
2.4 Emerging Local Platforms
2.4.1 Platforms in Europe
2.4.2 Platforms in Asia
2.4.3 Platforms in Africa
2.4.4 Platforms in North and South America
第二章 跨境电商主要平台
2.1 B2B平台
2.1.1 阿里巴巴
2.1.2 环球资源
2.1.3 敦煌网
2.2 B2C平台
2.2.1 亚马逊
2.2.2 全球速卖通
2.2.3 Etsy（易特丝）
2.2.4 Wish（心愿）
2.3 C2C平台——eBay
2.4 新兴地方性平台
2.4.1 欧洲平台
2.4.2 亚洲平台
2.4.3 非洲平台
2.4.4 北美洲及南美洲平台
Unit 3 Main Communication Tools
3.1 Business Letter
3.1.1 Format of Business Letters
3.1.2 Composition of a Business Letter
3.1.3 Writing Principles of Business Letters
3.2 Email
3.2.1 Form of Email
3.2.2 Detail of Each Component
3.2.3 Writing Principles of Email - 5C Principles
3.3 Instant Communication Tools
3.3.1 Skype
3.3.2 WhatsApp
3.3.3 WeChat
第三章 主要的沟通工具
3.1 商务信函
3.1.1 商务信函的格式
3.1.2 商务信函的构成
3.1.3 商务信函的写作原则
3.2 电子邮件
3.2.1 电子邮件的格式
3.2.2 各部分的具体要求
3.2.3 电子邮件的5C写作原则
3.3 即时沟通工具
3.3.1 Skype（讯佳普）
3.3.2 WhatsApp（瓦次普）
3.3.3 微信
Part Ⅱ Business Procedure of Cross-Border E-Commerce
Unit 4 Getting Started for Cross-Border E-Commerce
4.1 Selecting a Platform
4.1.1 Charge Plan
4.1.2 Security
4.1.3 Scalability
4.1.4 Support
4.2 Opening a Store Online
4.2.1 Selecting a Brandable Name for Your Store Online
4.2.2 Create an Account
4.2.3 Settings
4.2.4 Add Products
4.2.5 Create Key Pages
4.2.6 Add the Necessary Customer Service
4.3 Selecting and Developing a Product
4.3.1 Website Positioning
4.3.2 Industry Analysis
4.3.3 Product Development Analysis
4.3.4 Tools to Data Analysis
4.4 Information Publish
4.4.1 Store Description
4.4.2 Product Description
