2.1.3 About DHgate

The name of the company was inspired by the Chinese city of Dunhuang，a major stop on the ancient Silk Road that connected the East to the West.It is the dream for DHgate to become the online gateway for global trade，rebuilding the Silk Road through Internet.

DHgate.com（Figure 2-3）is the world's leading online wholesale platform for goods made in China，connecting international buyers with Chinese wholesale sellers who offer the same quality products found elsewhere at a fraction of the price.DHgate hosts over 30 million products in a wide range of categories including apparel & accessories，computers & networking，consumer electronics，toys & hobbies，health & beauty，bags & jewelry，home，autos，and more.Businesses and consumers can get low prices on top selling products such as but not limited to wedding dresses，tablet PC and cell phones.DHgate provides buyer protection plan，secure refund policy，express delivery and shipment tracking，and is committed to providing a fast，easy and safe buying experience to businesses and consumers worldwide.

The mission statement of DHgate is ＂to empower anyone to trade globally & to make entrepreneurial dreams come true＂.Its version statement is ＂to be recognized as the world's leading trading marketplace＂.DHgate's ultimate goal is to be the leading company to enable anyone to buy a product from anywhere anytime.[3]

Figure 2-3　DHgate Website