1.1.3 Features of Cross-Border E-Commerce

（1）International Expansion Opportunities

Selling overseas opens your brand up for bigger and better business opportunities.Take Apple for instance.The company has an online store，Apple.com，where international consumers purchase products specific to their locations.By accessing these newer markets，the company gains a competitive edge，increasing its overall bottom line.

（2）Demand All Year Round

Centralizing business opportunities in one area can be devastating，especially in seasons when the demand for goods decreases.Cross-border e-commerce alleviates such problems by allowing you to take advantage of the different market cycles around the globe.

（3）Increased Access to End Customers

Expanding globally means gaining access to more end consumers.FUBU，started in Daymond John's（the CEO）basement，has now tapped into the global market，selling to millions of consumers across borders.

（4）Shipping Complications

While shipping within the country，most taxes and laws are the same，so the entire process is relatively straightforward.However，when shipping across borders，it becomes more challenging，as new taxes，laws，and import and export rules are added to the picture.

（5）Language and Currency Differences

In order for an e-commerce seller to support international users，the websites should be able to support international languages as well as currencies.This poses a challenge for customers from countries whose language and currency aren't supported，as they won't be able to make purchases.