“一带一路”战略与澳门文化产业机遇

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2016澳门文化产业研究报告编辑委员会

2016 Macao Cultural Industry Report Editorial Committee

序一 把握机遇共谋发展

Preface One Seizing the Opportunity and Seeking Common Development

序二 立足“一带一路”探索澳门文产发展道路

Preface Two Based on “the Belt and Road” Initiative to Explore the Development of Cultural Industries in Macao

序三 “一带一路”战略与澳门文化产业机遇

Preface Three “The Belt and Road” Initiative and the Opportunities of the Macao Cultural Industries

第一部分 论坛集萃

“一带一路”背景下的澳门文化产业战略设计

Strategic Design of Macao's Cultural Industries under the Background of “the Belt and Road” Initiative

应用文化杠杆的澳门定位新思考

New Thinking on the Position of Macao as a Cultural Lever

共同市场与澳门优势：从演艺发展探讨文化产业定位

Common Market and the Advantages of Macao: Discussion on the Orientation of the Cultural Industries from the Perspective of Entertainment Industry Development

“一带一路”背景下创意设计机遇

Opportunities of Creative Design under the Background of “the Belt and Road” Initiative

从贸易结构看海上丝绸之路的文化中介者

Analysis of the Maritime Silk Road Cultural Mediators from the Perspective of Trade Structure

“一带一路”与资源利用

“The Belt and Road” Initiative and Resource Utilization

从社会需要出发探索创意经济的价值竞争力

Exploring the Value Competitiveness of Creative Economy from the Perspective of Social Needs

文化自信与社会担当

Cultural Confidence and Social Responsibility-On the Premise and Basis of Macao's Cultural Industry Development

“一带一路”格局下欧洲与澳门文化创意产业的机遇与挑战

Opportunities and Challenges of the Cultural and Creative Industries in Europe and Macao under the Background of “the Belt and Road” Initiative

发掘本土优势，凝聚文创力量

Exploration of Local Advantages and Cohesion of Cultural and Creative Forces

艺术品的初心与根本

Work of Art: The Original Purpose and the Essence

第二部分 研究论文

基于市场的视角分析如何从创意到创意产品

The Analysis of How to Transit from Creative Thoughts to Creative Products from the Perspective of Marketing

创建旅游纪念品品牌，推动澳门文化创意产业发展

Creating Tourist Souvenir Brand to Promote the Development of Macao's Cultural and Creative Industries

法国文化领域公共数据信息再使用

Re-use of Public Data in the Field of Culture in France

文化贸易中的文化距离

Cultural Distance and Cultural Trade—The Marketing of Cultural and Artistic Production Cross-cultural Environment

3T理论视角下澳门文化创意产业发展与创意阶层培育

A Study on the Development of Macao's Cultural and Creative Industries and the Cultivation of the Creative Class from the 3 T-Theory Prospective

妈祖文化在澳门文化产业发展中的发展可能与潜在价值

Development Possibility and Potential Value of the Mazu Culture in the Development of Macao's Cultural Industries

澳门会展业与博彩业结构效应及产业发展：基于灰色关联度及微博爬虫分析

The Structural Effect and Industries Trend of MICE and Gambling Industries in Macao: Based on Grey Relational Analysis and Web Crawler Technology

文化产业中的明星IP类型与IP化流程探析

The Category of Star IP and the Process of Media Franchise in Cultural Industries

澳门唐家花园（美副将大马路17号）遗址空间的活化

Revitalization of Unused Ruins Space for Tang Garden Macao（Avenida do Coronel Mesquita 17）

弗莱堡建设旅游休闲城市的实践及对澳门的启示

The Practice of Construction of Tourism and Leisure City in Freiburg and Its Enlightenment to Macao

基于社区创意营造的文化资源开发的路径研究

Study on the Paths of Cultural Resource Development Based on the Construction of Creative Communities—Taking Macao's Community Construction as an Example

澳门的机遇与挑战：“一带一路”背景下社会经济文化发展新思维

Macao's Opportunity and Challenge: New Thinking on the Development of Social Economy and Culture under the Background of “the Belt and Road” Initiative

第三部分 大师课实录

刘维公演讲专题：生活提案力

Eusebi Nomen演讲专题：如何提高设计的经济效益

Nuno Gama演讲专题：品牌的创立及设计