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参考文献
1.腾讯体育．UFC40亿美金易主！为何有人出价更高却遭拒[EB/OL]. (2016-07-13）[2018-04-20]. http://sports.qq.com/a/20160713/010351.htm.
2.Forbes.Disney buys $1B stake in MLB's BAMTech，to launch ESPN StreamingService[EB/OL].(2016-08-09)[2018-04-20]. http://www.forbes.com/sites/maurybrown/2016/08/09/disney-co-makes-1-billion-investment-becomes-minority-stakeholder-in-mlbams-bamtech/#170ebec21597.
3.Burk V，Grimmer C G，Pawlowski T.“Same，Same-but Different!” On Consumers’ Use of Corporate PR Media in Sports[J].Journal of Sport Management，2016（30）：353-368.