ABSTRACT
Xijiang Miao Village with one thousand and four hundred more families（approximately 6000 people）is one of the largest Miao Villages in the world, locating in Leishan County, Qiandongnan Miao &Dong Autonomous Prefecture, Guizhou Province, The Peoples'Republic of China. It is now a wellknown rich village; however, it was a faraway and poorest one in the high mountains before it began its tourism development due to its people living by cultivating land as well as working in the cities. It is tourism development that made a difference since 2008 when it embarked on the tourism industry. One decade has been witnessing sustainable and stable development, or even in a frogleap way and it is now a renowned international and national scenic spot. In 2008, the number of tourist reception was 780000, revenues of tourism were 100000000 Yuan RMB, up to 2017, the number of tourist reception is more than 6 million visitors, increased over eight fold and tourism revenues were 4900000000 RMB, increased by 50 times. Since 2008, villagers' per capita income increased year by year. In 2007, per capita income was 1700 RMB, up to 2018, none of the villagers went out of the village for parttime jobs any more, per capita income is 22100 RMB, accounting for 13 times of 2007.
Xijiang Miao Village leapt from a poorest village to a dynamically beautiful village inheriting ethnic culture through the rapid development of the tourism, It set a good example for the peers and also serves as a successful model in the ethnic tourism industries, thus, a widely known“Xijiang Mode”in which we can taste its wisdom, experience, ways and means, strategies and measures came into being. This mode provides us with a good pattern and opens a novel door for the ethnic villages to lift more people out of poverty and achieve prosperity as well as a way to achieve sustainable development.
Guided by the spirit of 19thCPC National Congress and Xi Jinping Thought on socialism with Chinese characteristics for a new era, this report, at first, studies Xijiang's management, brand building, protection of cultural heritages, propoor tourism, social governance, and then, analyses its general trend of tourism development from 2008 to 2018; thirdly, summarizes its good practices, successful experiences; at last, highlights a potential weakness in its future development and presents some suggestions on its ongoing challenges. In short, it historically judges Xijiang's tourism development in a perspective of facts and values.
The report summarizesfour main research achievements as the following:
1. Xijiang's decade leapforward development is a comprehensive, scientific and sustainable development. An immediately noticeable change is the great changes of village's physical shape, function, types of business, core competitiveness; while, the deep level ones are that the environments of politics, economics, culture, society and ecology have been updating in all aspects, and that much power it built up has the villagers move towards a higher goal and guides them to achieve common prosperity.
2. the decennial development of Xijiang Miao Village is a local practice that embodies the five major development concepts. Namely, Innovation, coordination, green development, opening up, and sharing are the“Five Development Concepts”proposed by the Fifth Plenary Session of the 18th CPC Central Committee. The“Five Development Concepts”collectively reflects our Party's understanding and grasp of the laws of China's economic and social development. Looking at the development of Xijiang Tourism for ten years, no matter from the development mode, development path, and development purpose, it is highly compatible with this“five development concepts”.
3. The decennial development of Xijiang Miao Village is a vivid demonstration of the ten years of Guizhou tourism development. In order to promote and accelerate the development of tourism in Guizhou Province, the Guizhou Provincial People's Government has decided to hold a session of the Provincial Tourism Industry Development Conference every year since 2006. All the cities in the province are in turn applied and held, and they have successfully held 12 sessions by 2017. Every time the conference is organized, a scenic spot in Guizhou Province then successfully is launched, It can be said that the leapforward development of Xijiang tourism over the past decade is a vivid demonstration and embodiment of the tenyear development of tourism in Guizhou.
4. Based on its traditional culture and tourism development, Xijiang Miao Village opened a new road different from that ofthe traditional and other scenic spots', thanks to its adherence to the strong leadership of the CPC central committee with Xi Jinping as its core. If we evaluate such a lively practice taking place in a Miao Village in the high mountains, we have to be armed with New Era's political, economic, cultural, social and ecological ethics as a standard of value so that we can weigh it comprehensively, scientifically and pointedly; in fact, neither can be neglected. Only in this way can we hope to arrive at the truth and fulfill the great responsibility which we hold to those hardworking people and our country and write its new legend.
5. The Decennial development of the Xijiang Miao Village is a useful exploration of the“Three Changes”in tourism in ethnic areas. The“Three Changes”reforms of resource-changing assets, capital conversion funds, and peasants' change of shareholders are beneficial explorations and practices of deepening rural reform in the new situation, and are an important measure for simultaneously achieving a comprehensive well-to-do society. Since the Guizhou Provincial Tourism Development Conference was held in 2008, under the direct leadership of the county government of Leishan County, the developers of Xijiang Miao Village have always tried and explored a common path to get rich with the“Three Changes”of tourism.
6. After ten years of development, Xijiang Miao Village has turned into neither a traditional village nor a purely tourist attraction, taking the stage with an entirely new style of Miao Village. It has bloomed into a pacemaker in Guizhou Province or even in the field of Chinese cultural tourism industry and a main engine with tourismled development of relative industries in the Qiandongnan Prefecture. Furthermore, it also becomes the core region of economy in terms of tourism that gets heightened attention from political, academic, commercial fields and all sectors of society. In the past ten years, through the development of tourism, Xijiang Miao Village has solved the dilemma of“rich poverty”, and the way of livelihoods has generally transformed from traditional agriculture to modern tourism. The entire Miao village is“prosperous, ecofriendly, effective governance, and affluent life, the tenyear great change of the Xijiang Miao Village has fully reflected the essence of rural rejuvenation and is a model of rural vitalization.
This report has 3 parts, consisting of 6 research papers and 2 supplementary materials. The first part is General Report, the second has 5 subreports, i. e. The Decennial Report on Operation Management of Xijiang Miao Village, The Decennial Report on Brand Building of Xijiang Miao Village, The Decennial Report on Protection of Cultural Heritage of Xijiang Miao Village, The Decennial Report on Propoor Tourism of Xijiang Miao Village, The Decennial Report on Social Governance of Xijiang Miao Village; the 3 supplementary materials are The Decennial Rules and Regulations established in Xijiang Miao Village, Chronicle of Events of Xijiang Miao Village（2008-2017）and the last one is Postscript.