奥迪A8法兰克福国际车展Audi IAA Frankfurt am Main

设计公司：施密德赫伯+凯德尔（Schmidhuber+Kaindl）设计股份有限公司

项目地址：德国

 

The architecture showcases the brand by creating a space where vehicles become stars. It is only on the second level of approach that theme communication comes into the fore. Thus the Audi stand at the IAA is presented in tied-and-tested pure white, and with its sightlines, squares, spaces, and streets it follows the principles of an urban space. The central element is an elongated, dynamic curve which leads the vehicle fleet through the center. It lends spatial and communicative structure to the stand, analogous to the marketplace of an urban area. The white center lane draws a visual and communicative guideline and serves to guide visitors. Flanking white buildings form the brand space with their dynamic architecture, creating an urban atmosphere. The vehicles stand out especially strongly against the contrasting black and white colors (floor coverings and walls).

在这个建筑创造出的空间中，奥迪的品牌就是一颗颗明星。本届法兰克福国际车展的奥迪展台以纯白的色彩呈现了一个符合现代城市要求的视线和空间。中心元素是一条细长的、极富动感的弯道，它引导着车队穿越了整个中心。这样一来展位就获得了类似城市中市场一样宽敞而有互动性的结构。白色的中心车道引导着车辆及参观路线。两侧的白色建筑构成了品牌区域，动感的造型营造出一种现代都市的气氛。展出车辆在黑白相间的地板覆面层和墙的映衬下显得更为突出。