奥迪A8巴塞罗那经销会展厅Audi A8 Dealermeeting 2010, Barcelona

设计公司：施密德赫伯+凯德尔（Schmidhuber+Kaindl）设计股份有限公司

项目地址：西班牙巴塞罗那

摄影师：安德列斯·凯勒（Andreas Keller）

Incorporating the advertising tagline ‘The Art of Progress', a two-day event connects six locations. The 'brand space' incorporates furniture, a building, and a completely branded mountain valley. This is achieved not only through logos and taglines, but also through the use of the genius loci. The specific features of the locations have been incorporated and neatly connected to the brand, instead of simply placing the brand on top. The program utilizes a superimposition model, so that the individual layers always remain clearly discernible, while at the same time creating added value.

本次展会以“进步的艺术”为宣传语，为期两天，分六地举行。“品牌空间” 空间包括家具、一座建筑和一座经过完全品牌包装的山谷。包装时不光靠品牌，还充分利用了当地的特色，和品牌紧密结合，而不是以品牌至上。项目使用了重叠的模型，因此每层都清晰可见，同时还可以创造附加价值。