国际商务英语函电
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Unit 2 Establishing Business Relations 建立商务关系

Learning Objectives 学习目标

In this chapter,you will learn:

1.Understand common ways to establish business relations (Through Chamber of Commerce,business directory,advertising,banks,Commercial Counsellor’s Office,etc.);

2.Master the channels for obtaining potential customer’s information;

3.Master common words and expressions for establishing business relations;

4.Master the writing skills of letters to establish business relations letters.

通过学习本章,应该做到:

1.了解建立商务关系的常用方法(例如通过商会、企业名录、广告、银行、商务参赞处等);

2.掌握获取潜在客户信息的渠道;

3.掌握建立商务关系的常用词汇和表达方式;

4.掌握建立商务关系信函的写作技巧。