Social media data

An enormous amount of data is produced by social media every second. Consider the fact that 1.37 billion people (https://zephoria.com/top-15-valuable-facebook-statistics/) log in to Facebook each day, and they spend on an average 20 minutes at a time interacting with the site. Any Facebook (or any other social media) interaction creates a significant amount of data, even if it doesn't include the more data-intensive acts, such as posting a picture, audio file, or a video. Other social media sources of data include popular sites such as Twitter, Instagram, and LinkedIn in the United States and QZone, WeChat, and Weibo in China. As a result of the increasing number of social media sites, the volume of social media data and machine data generated by the information technology infrastructure running these sites continues to grow dramatically each year.