Typography

I still remember when designing my first website, fonts in web design were very restrictive. A few default fonts were available and we had to stick within most cases with the super neutral Arial font. With the font-face roll-out from CSS3, it was now possible to add custom fonts, such a relief for designers! Typography is very important in design, it can alter the perception of your visitors. Using a serif and sans-serif font can literally change the feeling of a website. A study was shown in the New York Times (https://opinionator.blogs.nytimes.com/2012/08/08/hear-all-ye-people-hearken-o-earth/) comparing fonts by their truthfulness. Take a look at this first graph: 

You can see that people tend to believe the information written in Baskerville more than any other fonts:

 

Typography can really play a role in your design. Unfortunately, I'm not here to do an entire course in typography, but here are some quick tips to choose the best typeface for your design.