Mastering Kibana 6.x
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E-commerce search solutions

Many of the top e-commerce websites, such as eBay's, are using Elasticsearch for their product search pages. The main reason behind this is the ability of Elasticsearch in full-text searching, building filters, facets, aggregations, fast response time, and the ease it provides in collecting analytic information. Users can easily drill down to get the product set, from where they can easily select the product they want. This is just one side of the picture, through which we are improving the user's experience. On the other side, we can use the same data and by using Kibana, we can monitor the trends, analyze the data, and much more.

There is a big competition going on among e-commerce companies to attract more and more customers. Being able to understand the shopping behavior of their customers is a very important feature, as it leverages e-commerce companies to target users with products that they had liked or will like. This is business intelligence, and using ELK Stack, they can achieve it.