Data Science for Marketing Analytics
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Chapter 1
Data Preparation and Cleaning

Learning Objectives

By the end of this chapter, you will be able to:

  • Create pandas DataFrames in Python
  • Read and write data into different file formats
  • Slice, aggregate, filter, and apply functions (built-in and custom) to DataFrames
  • Join DataFrames, handle missing values, and combine different data sources

This chapter covers basic data preparation and manipulation techniques in Python, which is the foundation of data science.