China Good Design

The logo for the “China Good Design”award reflects traditional Chinese philosophy. It embodies a rich tapestry of cultural meanings, which has ingrained itself into the make-up of the Chinese people. From its beginnings, the “China Good Design” award has held on to its ideals of “designing for China”, and the logo design also communicates the same message - that we are in search for design that does not only serve the aesthetic needs of the Chinese people, but also, understands their cultural make-up. These designs will undoubtedly become the most successful types of design in the Chinese market.

The stage for the “China Good Design”award ceremony has a G-shaped runway evolved from the logo; named this “The Path to Success”. We hope that the “Chinese Good Design” award will grow together with the new up-and-coming leaders in the market. At the award ceremony every year, each winner will walk up the stage into “The Path to Success”. The winners harvest the awards given by the judges, and amidst the congratulatory applause of designers across the globe.They will experience the unique “path to success”, the honour and brand enhancement that came about due to their pursuit of exquisite design.