CHAPTER TWO
Trust of Character

Introduction to The Three Dimensions of Trust

In the next three chapters, you're going to be introduced to the Three Dimensions of Trust, which we commonly refer to as The Three Cs of Trust, or simply The Three Cs: Trust of Character, Trust of Communication, and Trust of Capability. Together The Three Cs provide the understanding and practical behaviors you need to build and sustain trust in your relationships. Trust is inherently vulnerable. It means different things to different people and stirs provocative emotions in all of us. It's highly complex, yet is the baseline for how we relate to one another in one-on-one relationships, in teams, and across organizations. It takes time to build, yet can be broken in an instant. Subtle intricacies of human behavior create trust's vulnerability. To build trust into your relationships, you need a solution for overcoming its inherent fragility. The Three Cs give you this solution.