Where the Journey Will Take You

We start by introducing the concept of focusing on what you want and the difference it can make when you choose this positive outcomes mind-set. Chapter 1, “Why We Focus on What We Don’t Want,” discusses how the brain works and why this unconscious natural tendency is so ghastly hard to change. Chapter 2, “Rewire Your Brain for Better Outcomes,” introduces strategies you can use to literally rewire your brain and create better outcomes. “Play to Your Strengths and Control What You Can,” Chapter 3, helps you identify your top passions or interests and personal strengths and stresses the importance of focusing on what you can control. Chapter 4, “Tune in and Take Charge,” addresses how to be keenly aware of and curious about marketplace dynamics and trends so you can steer your thoughts, actions, and learning. In “Craft Personal ‘I Wants’” and “Craft Professional ‘I Wants,’” Chapters 5 and 6, you’ll roll up your sleeves and complete the Red Cars Toolkit to clarify your personal and professional “I wants.” In Chapter 7, “Turn Actions into Outcomes,” you’ll create an action traction plan to record and track action steps so you will stick with it for the long haul. The final chapter, “Drive Red Cars to Critical Mass,” tells the culminating story of an organization that built a culture of people focused on their wants and the marked difference it has made to the company’s success.