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ATTRACTING TALENT

The increased importance of talent makes it crucial that organizations have the right talent. The staffing process begins with the recruiting process; it needs to be structured and operated in a way that attracts talent that is aligned with the organization’s strategy and to do so in a way that prepares recruits to be effective employees. Accomplishing this requires integrated recruitment, selection, and onboarding processes that are targeted to attract, retain, and motivate individuals who can execute the business strategy.

The most important step in the process of building a talent management system that is able to attract and retain the right talent is the organizational branding. Based on their reputation, visibility, and the condition of the labor market, organizations need to create a brand and a recruiting process that attracts and retains the talent that will enable them to be effective.