4.（英国）博柏利 Burberry
品牌名片
品类：时装、皮具、香水
标志风格：经典、英伦风
创始人：托马斯·博柏利（Thomas Burberry）
诞生地：英国
诞生时间：1856年
品牌阅读
The Burberry trench coat and perfume are more and more popular in the world. With a traditional design style of Britain, the Burberry has classical plaid and unique cloth and is very elegant.Besides the traditional clothes, the Burberry spreads its design style into other areas, draws the classical factors into them and launchs products like perfume, fur, headscarf, sweater, shoes and so on.
The brand was founded by 21-year-old dressmaker Thomas Burberry in 1856.
In 1910，celebrated aviator Claude Grahame-White wore Burberry gabardine. He was the first person to fly between London and Manchester in less than 24 hours.
In 1912，the Tielocken coat was patented, the predecessor to the trench coat. It proved popular among officers during WWI.The coat closed with a single strap and buckle and only one button at the collar.
The Burberry Prorsum label was launched under creative director Roberto Menichetti. Images from the Burberry Spring/Summer 1998 Campaign featuring British model Neil Fenton, were styled by Carine Roitfeld and photographed by Mario Testino.
The Burberry Autumn/Winter 2004 Campaign featured British model Lily Donaldson, photographed by Mario Testino.
In 2005，Kate Moss was photographed by Mario Testino, wearing a limited edition pink Burberry trench coat. Christopher Bailey created the one-off piece to coincide with National Breast Cancer Awareness Month.
In 2006，Burberry celebrated 150 years at the Autumn/Winter 2006 womenswear show in Milan.
In 2009，the new Burberry global headquarters opened at Horseferry House in London.
In the 21st century, Burberry quickens its expansive pace in the globe. That was to establish more unique style exclusive shops in some important cities, such as London, Los Angeles, Germany, Spain, Italy and Japan.Today Burberry, the brand of classical style of Britain, is well known in the world.Just like a knight in armor, it is protecting the clothing culture of the United Kingdom of Great Britain and Northern Ireland.
博柏利的风衣和香水在世界有很高的知名度。博柏利带有一股英国传统的设计风格，以经典的格子图案、独特的布料、大方优雅为主。除传统服装外，博柏利也将设计触角延伸至其他领域，并将经典元素注入其中，推出香水、皮草、头巾、针织衫及鞋等相关商品。
1856年，裁缝师托马斯·博柏利（Thomas Burberry）亲手创立了博柏利（Burberry）品牌，此时他21岁。
1910年，著名的飞行家克劳德·格雷厄姆-怀特（Claude Grahame-White）身穿博柏利华达呢外套。他是首位在24小时之内完成伦敦和曼彻斯特之间飞行的飞行员。
1912年，博柏利设计了一款名为“Tielocken”的防雨风衣，它成为了博柏利标志性Trench风衣的前身，风靡第一次世界大战，在军官之间广泛流行。这款风衣仅设搭配扣环的腰部束带，领口处附单颗纽扣。
1998年，创意总监罗伯托·梅尼凯蒂推出“珀松”系列。博柏利1998春夏广告大片，由英国超模尼尔·芬顿出镜演绎，卡琳·洛菲德（Carine Roitfeld）出任造型总监，并由著名摄影大师马里奥·特斯蒂诺（Mario Testino）掌镜拍摄。
博柏利2004秋冬广告大片由英国超模莉莉·唐纳森（Lily Donaldson）出镜演绎，马里奥·特斯蒂诺（Mario Testino）掌镜拍摄。
2005年，凯特·摩丝（Kate Moss）穿着由克里斯托弗·贝利（Christopher Bouley）为全国乳腺癌宣传月而设计的限量版粉红色Trench风衣，由著名摄影大师马里奥·特斯蒂诺（Mario Testino）摄影。
2006年，博柏利150周年庆典，在米兰举办了2006秋冬女装秀。
2009年，博柏利新环球总部于伦敦Horseferry大厦开业。
21世纪，博柏利加快了其在全球扩张的步伐：在伦敦、洛杉矶、德国、西班牙、意大利、日本的一些重要城市和国家建立起更多独具风格的专卖店。如今，博柏利这个经典英国风格品牌已经在世界上家喻户晓。它就像一个穿着盔甲的武士一样，保护着英国的服装文化。
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