5.（意大利）范思哲Versace
品牌名片
品类：时装、皮具、化妆品
标志风格：时尚、魅力、性感
创始人：詹尼·范思哲（Gianni Versace）
诞生地：意大利
诞生时间：1978年
品牌阅读
The Versace myth is what makes the Versace name world famous. It is centered on the idea of a world of fashion, glamour and sexiness.The myth dates back to 1978，when the brand was created by the founder, Gianni Versace.Gianni Versace became world famous as an innovative fashion designer.Gianni Versace was essentially the architect of modern fashion's place in popular culture.He redefined what a fashion house was by combining fashion with rock'n'roll, art, celebrity, theatre and ballet.
At the age of 25 Gianni Versace moved to Milan. He designed his frst collections for Callaghan, Genny and Complice.
In 1979，Gianni Versace collaborates with Richard Avedon for his frst fashion photography campaign. This was the beginning of many Versace campaigns by Avedon.
In 1982，Versace's Oroton-a metal chainmail invented by Versace-was launched in his collection presented at the Paris Opera. Gianni Versace began an ongoing collaboration with La Scala Theatre, Milan, designing costumes for Josephs Legende（Richard Strauss, directed by Pier Luigi Veronesi）.Versace's costumes were featured in stage events worldwide such as：Donizetti's Don Pasquale（1984），Bob Wilson's Salome（1987）and Doktor Faust（1989），and several Béjart ballets, including Dionysos（1984），Leda and the Swan（1987），Malraux ou la Métamorphose des Dieux（1986）and Chaka Zulu（1989）.
In 1985，Gianni Versace's first exhibition in the UK was held at the Victoria and Albert Museum. Gianni Versace was awarded the Silver Mask Award for his contribution to theatre.In 1986，the Versace first decade of creativity retrospective exhibition was held at the National Field Museum of Chicago Gianni Versace；Fashion Lens exhibition was held at Musee de la Mode, Paris.The exhibition illustrated Versace's collaborations with international photographers including Avedon, Newton, Weber Penn, and Barbieri.Gianni Versace was awarded“Grande Medaille de Vermeil de la Ville de Paris”by Jacques Chirac.This was the first time the award was given to a designer.
Gianni Versace launched his frst couture collection in Paris and opened Atelier Versace. Versace's‘Dresses for Thought'exhibition on the Gianni Versace's 25 years in fashion and theatre was held at the Sforzesco Castle in Milan.
In 1991，The Supermodel phenomenon was born when Gianni Versace sent all the top models down the runway for his Autumn/Winter 1991/1992 collection. In 1992，Gianni Versace designed stage costumes for Elton John's World Tour and album cover.“Versace Signatures”exhibition was shown at the Fashion Institute of New York.Gianni Versace was awarded the frst American fashion Oscar by the CFDA in New York in 1993.
Gianni Versace died on July 15，1997 in Miami, Florida. His sister, Donatella, who started with the design of accessories and went on to create a children's line“Young Versace”in 1993 and subsequently“Versus”，a brand aimed at younger fashion enthusiasts, was named Creative Director of the Versace Group.She had successfully taken the DNA of the company and evolved it for the 21st century.
The Versace Group has its own branded luxury stores worldwide. These are created to provide the perfect environment to showcase the Versace collections.There are currently approximately 100 Versace boutiques in the most exclusive cities of the world, including Rome, Paris, London, New York, Dubai and Hong Kong.Over the past few years the Versace boutiques have been renovated to keep in line with the modern aesthetic of the brand-there is a chic black and white design code, with a signature use of marble and leather.
范思哲神话使范思哲这个名字举世闻名。它的核心理念是时尚、魅力和性感。这个神话可以追溯到1978年，创始人詹尼·范思哲在这一年创立了范思哲品牌。詹尼·范思哲作为创新时尚设计师闻名于世。在流行文化中，詹尼·范思哲本是流行文化中现代时尚场所建筑师。他将时尚与摇滚、艺术、名人、戏剧和芭蕾舞相结合，重新定义了时装工作室的内涵。
詹尼·范思哲在25岁那年前往米兰。他为加勒汉（Callaghan）公司、珍妮（Genny）公司和康普利斯（Complice）公司设计了他的第一批成装系列。
1979年，詹尼·范思哲与理查得·艾维登（Richard Avedon）合作，第一次举办了时装摄影展活动。这是艾维登参与众多范思哲活动的开端。
1982年，在巴黎剧院举办的范思哲时装系列展示中，范思哲推出了自己独创的“Oroton”金属链时装。詹尼·范思哲开始与米兰的斯卡拉（Scala）剧院长期合作，为Pier Luigi Veronesi执导的理查德·施特劳斯（Richard Strauss）作品Josephs legende设计舞台服装。范思哲为遍布世界各地的舞台演出设计服装，例如：Donizetti的Don Pasquale（1984年）、Bob Wilson的Salome（1987年）和Doktor Faust（1989年）以及数次Béjart芭蕾舞剧演出，包括Dionysos（1984年）、Leda and the Swan（1987年），Malraux ou la Métamorphose des Dieux（1986年）和Chaka Zulu（1989年）。
1985年，詹尼·范思哲在英国的第一次时装展示在维多利亚与艾博特博物馆（Victoria and Albert Museum）举行。詹尼·范思哲被授予银面具奖（Silver Mask Award），以表彰其对表演艺术的巨大贡献。1986年，范思哲的第一个十年创作精品展在芝加哥的国立菲尔德博物馆（Field Museum）举行。詹尼·范思哲时尚视点展览在巴黎的时装博物馆（Musee de la Mode）举行。在此次展览中，范思哲与多位国际知名摄影家合作，他们是艾维登（Avedon）、牛顿（Newton）、韦伯（Weber）、潘恩（Penn）和巴比亚里（Barbieri）。雅克·希拉克（Jacques Chirac）授予詹尼·范思哲“艺术家巴黎市金质奖章”（Grande Medaille de Vermeil de la Ville de Paris）。这是该奖项首次颁给设计师。
1989年，詹尼·范思哲在巴黎推出他的第一个时装系列，并开设了范思哲高级定制（Atelier Versace）。詹尼·范思哲的时装与剧场25年之范思哲“Dresses for Thought”展览在米兰的斯福赛斯克城堡（Sforzesco Castle）举行。
1991年，在1991/1992秋冬系列时装展上，詹尼·范思哲请所有顶级模特走下T台，“超级模特现象”从此应运而生。1992年，詹尼·范思哲为埃尔顿·约翰（Elton John）的世界巡回演出和唱片封面设计舞台服装。Versace Signatures展览在纽约时装学院举办。1993年，CFDA在纽约为詹尼·范思哲颁发了美国时装奥斯卡奖。
詹尼·范思哲1997年7月15日在佛罗里达迈阿密市不幸身亡。随后，他的妹妹多娜泰拉·范思哲被任命为范思哲集团的创意总监。多娜泰拉最初是一位配饰设计师，后来转而从事儿童产品的设计工作，并于1993年创立了儿童系列“Young Versace”，之后又创立了“Versus”品牌，瞄准更年轻的时装狂热者。
她成功承袭了公司的传统，而且还推动了公司在21世纪的变革。
范思哲集团在世界各地设有自己的品牌店。这些品牌店为展示范思哲系列产品提供了完美的环境。目前在世界众多大城市设有约100家范思哲精品店，其中包括罗马、巴黎、伦敦、纽约、迪拜和香港。过去数年中，范思哲品牌店经过重新装潢，统一采用了符合品牌现代审美观的风格——别致的黑白设计典范，标志性的大理石和羽毛装饰。