Abstract

Sport events and city tourism interaction development is a new and immature field in the world at present. The book aims to discover the relationship between sport event and city tourism overall and systematically, advance the interaction between sport event and city tourism. Using the methods of literature study, expert interview, questionnaire and mathematical statistics, this project constructs the sport event and city tourism concepts under the guidance of the experiences from the foreign countries. In addition, in the perspective of local residents and visitors, this report builds two SEMs to research on their attitude and behaviors. On this basis, this project systematically analyzs the economy, image and space interaction methods of sport event and city tourism development. At last, through empirical analysis of the evaluation of the events in Shanghai, this paper further explored the mechanisms of sport events and city tourism interaction development.

The main conclusions are as follows：

Firstly, this project summarized three aspects that we can learn from the experience of foreign sport events and city tourism interaction development:first, sorting out event administration system and operation mechanism, realizing external coupling of sport event and city tourism; second, integrating the event resources into traveling resources, boosting the internal connection with sport event and city tourism; third, innovating the government financing patterns, pushing forward sport event and city tourism interaction and development.

Secondly, sport event and city tourism interaction went through four stages, including in embryonic stage, primary stage, developmental stage and maturity stage. Meanwhile, not all sport events played an important role to city tourism. According to the difference of tourism demand and value, sport events can be divided into maga event, major event, regional event and local event. Furthermore, there were“economic interaction”，“space interaction”and“image interaction”three development model of sport event and city tourism interaction.

Thirdly, in the perspective of local residents, the influences of sport event tourism, including tourism economic impact, image impact and space impact. Furthermore, residents perception played a positive role in their attitude and support intention.

Fourthly, in the perspective of foreign visitors, sport event and city traveling image congruence consisted of cognitive image congruence and affective image congruence, which both played a positive role in satisfaction. Furthermore, cognitive and affective image congruence of sport events and city traveling can increase the revisiting intention that further advance satisfaction.

Fifthly, in the interaction between sport event and city image, sport event can bring about direct and indirect economic benefits. Empirical analysis revealed F1 Grand Prix significantly impacted on city accommodation. In addition, sport event and city tourism economy benefits were contributed to four interaction methods, which included in simulating the consumption, increasing the staying time, retaining the event spends, creating and advancing business partnership. Sixthly, because of the aggregation, the sport event played an important role in increasing city popularity, building city image and cultivating city brand. Improving the congruence of sport event and city traveling image was the foundation of sport event and city tourism interaction. And each sport event and city traveling image congruence was different. In addition, there are three interaction methods between sport event and city tourism image, including destination branding, brand extension, destination features.

Seventhly, sport event and city tourism space interaction can increase the new city tourism nodes, improve the infrastructures, breeds more sport tourists, influence the city tourism space layout, raise the influence of city tourism space. According to the difference between event characteristics, geographic location, industrial features, the sport event space development can divided into five methods, including monocore spillover, multicore linkage, core and chunk, quantization of amplitude, network chain.

Eightly, Shanghai sport event and city tourism space interaction had gradually changed from embryo stage to primary stage. However, at present, the sport event contribution is insufficient to Shanghai tourism, which is characterized by lacking of the effect of sport event drive for tourism economy, for Shanghai tourism image, for transformation and integration between event venue and tourism space. . There has been some problems on understanding not in place, building on sand, unsustainable development capacity, not matching to the policies, mismanagement and inefficiency of coordination systems. Thus, Shanghai should give full play to the government, society and market power, optimize the event layout, and cultivate event tourism event main body.

Keywords: Sport event; City Tourism; Interaction Development