The Speculation Economy
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ONE
THE PRINCIPLE OF COOPERATION

The creation of the giant modern American corporation was not a slowly evolving process. Individual proprietorships, partnerships and corporations gradually grew in size and number throughout the Industrial Revolution of the nineteenth century. But what we have come to know as the modern American corporation, the giant, publicly held corporation, appeared in a flash. America collectively turned around one day and was staring at the balance sheet of U.S. Steel.[1] WlEBE, THE SEARCH FOR ORDER, gives a wonderful portrayal of the confusion that characterized American society, including business, in the late nineteenth century. His story stands in contrast to the relatively orderly evolution of centralized, professional management that Alfred Chandler describes as beginning in the 1840s and neatly developing from that point; CHANDLER, THE VISIBLE HAND. But the path of industrial evolution is not part of my story. I am more interested in how the birth and growth of the giant modern corporation affected American business in the twentieth century.

THE GIANT MODERN CORPORATION

The large corporation was already in late adolescence by the time of the great Chicago World’s Columbian Exposition of 1893, that wonderfully quirky celebration of technological achievement and cultural progress that raised the curtain on a devastating four-year depression. The fruits of industrialization on display there had grown from saplings planted many decades before, produced by the large businesses dotting the landscape from Boston to Baltimore, from Pittsburgh to St. Louis and beyond. They had arrived by means of one of the greatest engines of the American economy, the railroads, whose tracks sprawled across the continent, north and south, east and west. The industrialization that had begun at the turn of the nineteenth century had been kicked into high gear by the insatiable material demands of the Civil War and gave birth to factories from which flowed steel, farm machinery, packaged meat, beer, wheat flour and sewing machines; mines that brought forth copper enough to wire the country for newly generated electricity; oil refineries that lighted homes from California to Europe; great dry goods empires and the Sears Roebuck catalogue. Left to themselves, these remarkable businesses might well have grown, financed with debt and their own retained earnings, created new products and services and supplied America’s wants and needs for evermore. But the large corporations of the nineteenth century were soon to become the raw materials of a new kind of business, a business created for finance rather than for production.[2] Navin and Sears, studying the period from 1893 to 1896 “when almost no mergers were taking place” observe how the securities market and, in my view, the modern corporation with it, might have developed in the absence of the merger movement, with limited stock ownership spread from the heirs of industrialists who were looking to liquidate their positions in their family corporations; Navin & Sears, The Rise of a Market for Industrial Securities, p. 127.

The businesses of the industrializing nineteenth century were, more often than not, organized as partnerships or closely held corporations. The stock of these enterprises was owned by the founders and their families or a small group of friends and business associates. Standard Oil was owned by Rockefeller and the refiners and suppliers he bought out. Carnegie Steel was a series of partnerships. Only the railroads and a very small handful of industrials issued stock that traded on the markets in any volume. The machinery of finance was in its infancy. When industrial corporations needed money, they dipped into their earnings, went to the bank, or sold bonds.[3] Navin & Sears, The Rise of a Market for Industrial Securities, pp. 109-12; DODD, STOCK WATERING, p. 23.

The giant modern corporation was a phenomenon distinct from the forms and processes of industrialization. Its reasons for being were different from those of the nineteenth-century corporation. Earlier enterprises in the age of industrialization were built to take advantage of improvements in shipping, or new production technologies, or new ways of marketing or packaging. The giant modern corporation was created for a new purpose, to sell stock, stock that would make its promoters and financiers rich.[4] George Edwards, in his study of American finance capitalism, claims that what he calls “security capitalism,” the system of financing business with individual savings, began in 1873 and was more or less complete by 1907; EDWARDS, THE EVOLUTION OF FINANCE CAPITALISM, pp. 161-62. The story I tell, using a somewhat different notion of finance capitalism, begins in 1897 and ends in 1919, both later than the period Edwards identifies.

It took only seven years. In the space of that explosive period, from 1897 to 1903, the giant modern American corporation was created by the fusion of tens, and sometimes hundreds, of existing businesses. The new corporations that emerged from this merger wave transformed the very nature of American business.

The inspirations that first drove businessmen to abandon competition to combine the plants that became the great corporations were business problems. Destructive competition threatened the success, and often the existence, of some of the new industries. Efficiencies of size and efficiencies of management prompted the combination of others. Cooperation was the solution. The great nineteenth-century trusts were the result. Before very long, these business motivations were combined with a different goal. That goal was to manufacture stock.[5] The efficiency and managerial rationales form the central theses of Chandler’s great work; CHANDLER, THE VISIBLE HAND; CHANDLER, SCALE AND SCOPE.

Corporations created for this purpose transformed the structure of American corporate capitalism. They dumped huge amounts of new stock on the market, dispersing ownership from small numbers of men who managed their businesses to hundreds, and then thousands, and then hundreds of thousands of men and women who invested their savings in small blocks of bonds and stock. Although it would take a while to realize their promise, they forever changed the nature of the American economy by distributing the ownership of corporate wealth across the growing middle class. They also transformed American law and politics, leading the federal government to blossom from a small and undistinguished institution of limited domestic powers to a sovereign state that found, in the regulation of business, a central reason for being.[6] I rely heavily on interpretations by Kolko, Wiebe, Weinstein and especially Sklar, for the relationship between business and government and their more or less cooperative construction of corporate regulation. KOLKO, THE TRIUMPH OF CONSERVATISM; WIEBE, BUSINESSMEN AND REFORM; WIEBE, THE SEARCH FOR ORDER; WEINSTEIN, THE CORPORATE IDEAL IN THE LIBERAL STATE; SKLAR, THE CORPORATE RECONSTRUCTION OF AMERICAN CAPITALISM.

The creation of the giant modern corporation gave birth to a new class in American society, the capitalists. There existed men who were called capitalists well before the 1890s, men who provided the funds to finance new enterprise. Their wealth came from the profits of land or from trade, and sometimes from the industrial plants they created. The businesses they financed were run, for the most part, by industrialists for industrialists. There were of course the rogue plungers and speculators in corporate stocks and bonds who found their wealth by gambling with the business lives of railroads. But men like these were a sideshow. The business of business was business.[7] COWING, POPULISTS, PLUNGERS, AND PROGRESSIVES. Klein provides a revisionist account of Gould as a constructive businessman; KLEIN, THE LIFE AND LEGEND OF JAY GOULD.

Matters had changed by 1903. Still there remained industrialists of the classic mold, but John D. Rockefeller was growing wealthier in retirement as an investor and Andrew Carnegie had sold his empire into the combination created by the very embodiment of the new breed, J. Pierpont Morgan. The nineteenth-century industrialist was passé. As Carnegie put it, “he and his partners knew little about the manufacture of stocks and bonds. They were only conversant with the manufacture of steel.” J. P. Morgan and his men knew little about steel, but they were masters of the manufacture of stocks and bonds.[8] Carnegie’s statement is reported in Meade, The Genesis of the United States Steel Corporation, p. 542. Meade describes the Carnegie Company as “purely industrial. Financial considerations had little weight.” Id. By contrast, finance was a driving force behind Morgan’s creation of U.S. Steel. I use Carnegie and Morgan here as ideal types. Carnegie was not a pure industrialist, and Morgan not a pure securities salesman. David Nasaw describes Carnegie’s employment in the period between his career at the Pennsylvania Railroad and his creation of Carnegie Steel as consisting largely of selling bonds (including through the firm of Junius Morgan and, indirectly, his son Pierpont). While Carnegie earned his early fortune as a railroad manager, he also participated as a shareholder in a number of different enterprises, including rather unsavory railroad construction companies (explained infra at n. 9) and dabbled in securities speculation; NASAW, ANDREW CARNEGIE, pp. 118-36. Nonetheless, Carnegie Steel was an industrial model along the lines described by Meade and Carnegie did display later contempt for pure financiers like Morgan. Morgan took an interest in industry, although Nasaw describes his early work in correspondence with his father as more manipulative than the financial statesmanship for which he became known; NASAW, ibid., p. 136. Jean Strouse, in her magnificent biography of J. P. Morgan, places less emphasis on considerations of finance. She notes the distaste with which Morgan and his father considered the post-Civil War chaos in the railroad industry and their desire to stabilize it, albeit for the safety of the securities issued by the railroads and sold by the Morgan firms. She also credits Morgan with creating U.S. Steel convinced of the efficiency gains to be had rather than for the sake of salable watered stock; STROUSE, MORGAN, pp. 133-34, 406

The world of American business belonged to this new breed of capitalist. J. P. Morgan, John R. Dos Passos, the Moore brothers and Charles Flint became the symbols of modern American capitalism. These were the men who released billions in securities by rearranging the companies created by the captains of industry. When John “Bet a Million” Gates decided to create American Steel & Wire, he did not do it by building blast furnaces and rolling mills. He did it by buying almost thirty different plants, from Everett, Washington to Worcester, Massachusetts, using stock as his currency and taking stock as his profit. The giant modern corporation was created for the sake of finance.

The giant modern corporation did more than transform business into finance. It also displaced classical ideas about American individualism. Collective in its very nature, it complicated American social thought born in notions of fervent independence, of rugged individualism. It spread across the landscape cooperative enterprises that organized a new kind of social spirit even as it threatened to subjugate the individual. While it roiled the social order, it nevertheless seemed to pave a road back to older ways of thinking. In its creation of a new kind of property, corporate stock, it put forth a substitute for the traditional ownership of land and small enterprise, the iconic yeoman farmer, the traditional opportunity of the frontier. The stock market was the new frontier and Americans were eager to explore it. The giant modern corporation made Wall Street our wilderness and corporate stock our grubstake.

THE RISE OF FINANCE

The Industrial Revolution was a different phenomenon from the consolidations that created the giant modern corporation. American industrialism started from a base of relatively small owner-operators before the Civil War. A few important American business corporations can be traced as far back as the beginning of the nineteenth century. These were mostly local companies, locally owned and locally managed, even if their raw materials came from the cotton plantations of Mississippi, even if their products were widely sold and even if their stock was sometimes traded on the Boston Stock Exchange. Business use of the corporate form really blossomed in the 1840s and 1850s with the expansion of railroads, with their special needs for large amounts of permanent capital and the protection of limited liability. The stock of many railroads traded on exchanges, but more often than not it was controlled by a small group of insiders. As the railroads grew, they came to be financed largely with debt. When railroad stock traded in any great volume, it almost always meant that different factions were clawing for control or speculators were toying with the stock.[9] CLARK, HISTORY OF MANUFACTURES IN THE UNITED STATES, vol. 2, 1860-1893. Arthur Hadley’s history of the railroads, while not specific, suggests that early railroads were financed by stock subscribed for by local merchants, bankers and others with free cash to invest, but bond financing predominated at least by the 1880s as the source of railroads’ permanent capital. This source allowed stockholders to manipulate a railroad’s wealth in order to divert profits to themselves (often in the form of what was referred to as a “construction company,” which was essentially a finance company formed to construct and control the railroad and controlled by the railroad’s founders). Construction companies frequently drove the railroads into bankruptcy because the diversion of funds to the founders made it hard for the railroads either to complete construction or to meet their fixed costs if they did; HADLEY, RAILROAD TRANSPORTATION, pp. 45-55. William Ripley writes that railroad finance in the beginning was almost always in the form of stock such that, by 1855, the combined capital stock of railroads exceeded their aggregate bonded debt by 42 percent. Bonds became more common when lines moved away from Eastern money centers, and were also popular because they facilitated founders’ abillities to own the railroads with other people’s money by using construction companies; RlPLEY, RAILROADS: FINANCE AND ORGANIZATION, pp. 10-23. Early railroads also often received very significant state and federal financial support; HUGHES, THE VITAL FEW, pp. 363-65. Chandler provides evidence that, as early as the 1850s, railroads were financed largely with European debt, but by the 1870s, wealthy individual financiers like Vanderbilt, Gould and Forbes, among others, owned the controlling stock of railroads which remained largely financed with debt. Finally, by the 1890s, especially after an extraordinary number of railroad reorganizations, control of a number of major railroads was held by the first group of modern investment banks, including J. P. Morgan & Co.; Kuhn, Loeb & Co.; August Belmont & Co.; Lee, Higginson & Co.; and Kidder, Peabody & Co., although their control was through financial influence rather than direct investment; CHANDLER, THE VISIBLE HAND, pp. 91-172. Railroad stock was the frequent subject of speculative activity. Chandler gives railroad speculators credit for overcoming the lassitude of permanent stockholders, whose goal simply was to maintain dividends, to force the investments necessary for the consolidation of the great railroad systems; CHANDLER, THE VISIBLE HAND, p. 148.

The factory system itself appears to have been firmly established by the 1840s and 1850s. Significant growth took place between the end of the Civil War and 1890, with perhaps the greatest increase in the number of factories from 1879 to 1889. The class of wage earners grew from just over 2 million in 1869 to 4.25 million in 1889.[10] THORELLI, THE FEDERAL ANTITRUST POLICY, p. 63; CHANDLER, THE VISIBLE HAND, pp. 240-83. Thorelli shows virtually no increase in the number of factories created between 1869 and 1879 but attributes this to “the extraordinary mortality of small businesses” and instead relies upon increases in wage earners and product values to sustain his point.

While industrialization created new jobs, especially from around 1880 on, the creation of the giant modern corporation did relatively little for workers. Almost 53 percent of the gainfully employed population worked in agriculture in 1870, and only 19 percent in manufacturing, 39.5 percent when transportation, mining, construction and trade are included. The number of employees engaged in manufacturing, mining, construction transportation and trade had grown to exceed those employed in agriculture by 1890. But this increasing dominance of manufacturing and related industries was already in place by the time of the merger wave. Manufacturing jobs increased at a fairly steady rate during the last two decades of the century, by 33.4 percent between 1880 and 1890 and 34.2 percent between 1890 and 1900. During the decade following the merger wave, manufacturing jobs continued to increase, but at a rate of 30 percent, a slower rate of increase than occurred during the preceding two decades. The merger wave’s role in job creation was insignificant.[11] Employment classification calculations are based on HISTORICAL STATISTICS OF THE UNITED STATES, MILLENNIAL ED., vol. 2, Table Ba 814-830. Numbers demonstrating similar trends, although slightly different, appear in UNITED STATES DEPARTMENT OF COMMERCE, HISTORICAL STATISTICS OF THE UNITED STATES, COLONIAL TIMES TO 1970, Part 1, Series D 152-166 (1976); see also UNITED STATES DEPARTMENT OF COMMERCE, BUREAU OF THE CENSUS, HISTORICAL STATISTICS OF THE UNITED STATES: EARLIEST TIMES TO THE PRESENT. Post-1900 data are drawn from HISTORICAL STATISTICS OF THE UNITED STATES, COLONIAL TIMES TO 1970, Part 1, Series F 6-9.

The merger wave did not create many new manufacturing jobs. It did not even create new factories. The jobs and the factories were already there. The giant modern corporation was an aggregation of existing factories, already fully staffed. The financial imperative that created the giant modern corporation created stock, not jobs. Only in finance and real estate, insignificant employers before 1900, were substantial numbers of jobs created by the merger wave.

The giant modern corporation combined existing jobs and factories under a single corporate umbrella. But it had an enormous financial impact. Although difficult to determine with precision, its magnitude seems to be beyond dispute. According to one contemporaneous study by Luther Conant, Jr., the total capitalization of American industrial combinations of plants with capital greater than $1 million was $216 million in 1887. It had grown over twenty times to more than $4.4 billion by 1900. Slightly over $1 billion of this had been added before the crash of 1893. Relatively little occurred during the following depression, but from 1896 to 1900 almost $4 billion of capitalization by combination was added to American industry. Hans Thorelli’s later study, based on slightly different criteria, showed $262 million in combination capitalization in 1893 rising to an aggregate of almost $3.9 billion in 1900, with another $2.3 billion added by 1903. Neither study included railroads, the dominant industry, or public utilities. Thorelli excluded the portion of corporate capitalization represented by bonds, but Conant showed that bonds were a relatively small percentage of combination capitalization.[12] Throughout the book I have used dollar values as presented in the primary sources except as otherwise indicated. Thus I have adjusted for inflation neither to the present nor within the twenty-three-year period I cover. Historians are not in complete agreement as to the dates of the merger wave. Kolko dates it from 1897 to 1901; KoLκo, THE TRIUMPH OF CONSERVATISM, p. 24. Naomi Lamoreaux considers it to have occurred from 1895 to 1904; LAMOREAUX, THE GREAT MERGER MOVEMENT IN AMERICAN BUSINESS. Thomas McCraw agrees with Lamoreaux (relying both on his data and on Lamoreaux and several of her empirical sources); MCCRAW, PROPHETS OF REGULATION, pp. 97-98. Gardiner Means seems to have considered the most active period to have been 1898 to 1903; BONBRIGHT & MEANS, THE HOLDING COMPANY, pp. 69-70. And Arthur Dewing, writing in 1914, traces it from late 1896 until it “ceased abruptly before the depression of 1903”; DEWING, CORPORATE PROMOTIONS AND REORGANIZATIONS, p. 522. My periodization relies both on the first post-depression jump in combination activity and the first significant effects of economic growth for the beginning of the merger wave, which were 1898 and 1897, respectively, and the break following the Rich Man’s Panic of 1903 for the end. Since combination activity in 1897 was relatively modest prior to a significant increase in 1898, my starting date is somewhat arbitrary and reflects a balance of economic and combination activity. In any event, the determination of a precise date for the beginning and end of the merger wave is not critical to my argument. The amount of new capital raised in the merger wave is unclear, and the issue is complicated by distinctions between nominal capital and the amounts of securities actually issued, and nominal value and the prices at which the securities were sold on the market, as I will discuss in Chapter Three. But the magnitude of the merger wave clearly was dramatic, and contemporary observers almost uniformly spoke in terms of nominal capital rather than actual capital so I need not resolve these distinctions for my purposes. Conant presents the 1900 total combination capitalization as $5 billion, but this diminishes to $4.4 billion when duplications are eliminated; Luther Conant, Jr., Industrial Consolidations in the United States, p. 18. Thorelli is frank about the paucity of data and the consequent imperfection in the numbers; THORELLI, THE FEDERAL ANTITRUST POLICY, pp. 291-306. Navin and Sears describe the corporate landscape before 1890 as dominated by corporations with equity of less than $2 million, with a small handful having $5 to $10 million and an even smaller number exceeding $10 million. By the turn of the century there were “nearly a hundred” industrial corporations with capitalizations exceeding $10 million; Navin & Sears, The Rise of a Market for Industrial Securities, pp. 109-12, 134. In emphasizing the importance of finance, I do not mean to disregard those observers who argue that there were significant efficiency gains from at least some number of these combinations. Undoubtedly there were. My point is that American corporate capitalism most likely would not have developed how it did, when it did and with the consequences it had in the absence of the alignment of financial incentives, legal possibilities and economic circumstances. It will of course require the rest of the book to sustain this assertion.

John Moody, in his 1904 book, The Truth About the Trusts, calculated that “the aggregate capitalization outstanding in the hands of the public of the 318 important and active Industrial Trusts in this country is at the present time no less than $7,246,342,533,” representing the consolidation of almost 5,300 individual plants. Two hundred thirty-six of these trusts had been incorporated after January 1, 1898, and represented more than $6 billion of his estimated capitalization. Adding public utility and railroad combinations, Moody calculated a total capitalization of almost $20.4 billion, comprising 8,664 “original companies.” Ralph Nelson, whose numbers set the modern standard of analysis and are based upon a more restricted definition of merger, calculated 2,653 “firm disappearances by merger” with a total capitalization of $6.3 billion between 1898 and 1902. Turn-of-the-century economist Edward Meade pointed out that between 1898 and 1900 alone, 149 large business combinations comprising plants in every industry were formed with an aggregate capitalization of $3.6 billion, including Standard Oil of New Jersey, “the United Fruit Company, the National Biscuit Company, the Diamond Match Company, the American Woolen Company, the International Thread Company, the American Writing-Paper Company, the International Silver Company, The American Bicycle Company, and the American Chicle Company,” as well as combinations in whiskey, tobacco, beer, coal, iron, steel and chemicals, among others. And all this was before the creation of the first billion-dollar corporation, U.S. Steel, in 1901. No matter how you look at it, the financial economy created by the merger wave was like a tidal wave crashing over American society.[13] MOODY, THE TRUTH ABOUT THE TRUSTS, pp. 485-89; MEADE, TRUST FINANCE; NELSON, MERGER MOVEMENTS IN AMERICAN INDUSTRY, p. 37. Thorelli, based on his modification of a study by Myron Watkins, places the number of combinations at 186 between 1898 and 1901 and 163 for the period covered by Meade; THORELLI, THE FEDERAL ANTITRUST POLICY, at pp. 298-302. Both Nelson and Lamoreaux use significantly lower figures, but employ a more restricted set of criteria in identifying combinations; LAMOREAUX, THE GREAT MERGER MOVEMENT IN AMERICAN BUSINESS, at p. ι, n. ι; and see WATKINS, INDUSTRIAL COMBINATIONS AND PUBLIC POLICY, esp. Appendix 2.

With all of this new capitalization, the value of stock in the hands of Americans rocketed. Individual (nonagricultural) and nonprofit net acquisitions of corporate stock increased from $105 million in 1897 to a peak of $715 million in 1902, declining to $475 million in 1903, the year of the Rich Man’s Panic that effectively called an end to the merger wave. Net acquisitions of corporate and foreign bonds were $58 million in 1897 and $82 million in 1903, with major concentrations ranging from $287 million to $465 million in 1899 and 1902, respectively.

The effect was more than dollars. The merger wave created dramatic increases in the number of shares of stock traded throughout the nation. Seventy-seven million shares were traded on the New York Stock Exchange (NYSE) in 1897, almost all of them issued by railroads. Trading volume reached 176.4 million shares in 1899 and, after a brief decline to 138.3 million in 1900, charged up to 265.6 million in 1901, fluctuating between a low of 161 million and a high of 284.3 million shares during the succeeding decade. At the end of that decade, the number of industrial stocks listed on the New York Stock Exchange passed the railroads for the first time and stock ownership had begun to be widely dispersed among Americans.[14] The dollar values of acquired securities are found in HISTORICAL STATISTICS OF THE UNITED STATES, MILLENNIAL ED., Table Ce42-68. The absence of agricultural individuals from the data is not troubling, since during this period farmers tended to invest their money in land; Waring, Life and Work of the Eastern Farmer, ATLANTIC MONTHLY, vol. 39, no. 253 (May 1877), pp. 584-95; Mappin, Farm Mortgages and the Small Farmer. Gene Smiley provides the trading volumes noted in the text; Smiley, The Expansion of the New York Securities Market, p. 77. NELSON, MERGER MOVEMENTS IN AMERICAN INDUSTRY, p. 90, shows an almost steady upward trend in listed securities from the Civil War until about 1895. These were, as he acknowledges, principally railroad securities. As to the 1901 trading volume, it must be remembered that 1901 was the year of the Northern Pacific battle which, for a brief but intense time, had a significant effect on trading volume. Perhaps the best general account of the fight for the Northern Pacific is provided by Strouse; SτROUSE, MORGAN, pp. 418-27.

“INDUSTRY IS CARRIED ON FOR THE SAKE OF BUSINESS”

The dominance of the stock market over business in American economic life was foreseen by Thorstein Veblen even as the events that would cause it were unfolding. Veblen understood concepts like value and profit in terms of human behavior; what people did, instead of what people made, was the real key to understanding profit. This led him to develop a critical distinction between “industry” and “business.” Industry was the physical process of making things. It involved factories, raw materials, workers and end products. The industrial process developed to increase productive efficiency and coordinate among the various intricately related aspects of manufacture. In order best to serve the community, the various industrial processes had to be kept in balance. It was the businessman interacting through business transactions who was to maintain this balance. The business transaction was something different from the process of industry.

Veblen observed that “industry is carried on for the sake of business, and not conversely.” Businessmen were driven by the chance for future profits. And the businessman, in contrast to the industrialist, found those profits in disturbing the balance of the system, the industrial equilibrium, which his transactions ideally were supposed to maintain. By creating these disturbances among the corporations of industry, he could make much more money for himself than he could earn from the mere profits of production. Just as a grain speculator could make money whether the market was good or bad, so the businessman could profit whether industrial profits were high or low. The community’s well-being, its need for industrial stability and its dependence upon the products of industry were of no concern to the businessman. Indeed, maintaining that community in balance would deprive him of these opportunities for gain.

In order to achieve his ends, the businessman had to “block the industrial process at some one or more points.” For example, businessmen seeking to form combinations would first have to make it difficult for the industrial components to remain independent. The goal was to freeze out competitors or drive them toward bankruptcy.

Who were these businessmen? After all, Veblen’s distinction between industry and business as well as his attention to combinations were based on the realization that many independent industrial plants owned by individuals or small groups existed throughout the country. And there were industrialists who were content to stick to their knitting. But the description of the true businessman, the businessman whose goal was to arbitrage industrial imbalances that he himself created, “seems to apply in a peculiar degree, if not chiefly, to those classes of business men whose operations have to do with railways and the class of securities called ‘industrials.’”

Veblen saw corporate securities as the principal tool for industrial disruption. Dealings in railroad securities were for manipulation, consolidation and control. This was no less true in the late 1890s for industrial combinations than for railroads, as industrial combinations came together through the medium of stock. Thanks to an increasingly developed market, these securities could be far more easily manipulated by overcapitalization, speculation and the like, than entire factories could be.

Veblen understood the developing domination of finance over industry. “From being a sporadic trait, of doubtful legitimacy, in the old days of the ‘natural’ and ‘money’ economy, the rate of profits or earnings on investment has in the nineteenth century come to take the central and dominant place in the economic system. Capitalizations, credit extensions, and even the productiveness and legitimacy of any given employment of labor, were referred to the rate of earnings as their final test and substantial ground.” As he further wrote: “[T]he interest of the managers of a modern corporation need not coincide with the permanent interest of the corporation as a going concern; neither does it coincide with the interest which the community at large has in the efficient management of the concern as an industrial enterprise.” The interest of managers, including corporate directors and large stockholders, was “that there should be a discrepancy, favorable for purchase or for sale as the case may be, between the actual and the putative earning-capacity of the corporation’s capital.” Business in the giant modern corporation was not about industry. It was about arbitraging the stock.[15] VEBLEN, THE THEORY OF BUSINESS ENTERPRISE, pp. 25-27, 31, 34, 89,157, 158.

LAISSEZ-FAIRE

Before the giant modern corporation could be created, the social, intellectual and legal environments that would make it acceptable had to develop. The story of the end of the nineteenth century is thus a story of the shift from laissez-faire in economic and social thought to an appreciation of, and desire for, more collective and cooperative forms of endeavor. It is a story of deteriorating business conditions that imperiled the new industrialization as railroad and then industrial overbuilding and competition appeared to threaten to create a few giant monopolies and put every small operator out of business. And it is the story of how businessmen tried to cooperate in the face of laws that made cooperation all but impossible until New Jersey, for reasons of its own, came to fix it. It is a story of the transformation from competition to cooperation that fertilized the ground in which the giant modern corporation took root.[16] The intellectual and social dominance of laissez-faire ideology in nineteenth-century America is not inconsistent with observations that significant forms of regulation appeared during that era. See Novak, Public Economy and the Well-Ordered Market; MCCRAW, PROPHETS OF REGULATION. Laissez-faire was an anti-regulatory philosophy and, as I discuss in this chapter and in Chapter Two, state corporate regulation was rather severe. At the same time, it was a philosophy of competition, and Supreme Court ideology of the last quarter of the nineteenth century through the New Deal, as well as significant state law, blocked cooperation in favor of competition as a business strategy.

The social and intellectual environment in which the giant modern corporation flourished helped to rationalize changes in public thinking about the respective virtues of competition and cooperation. The transformations in American life that came along with accelerating industrialization caused social and economic dislocations as the old doctrine of laissez-faire impeded effective regulatory redress. Well-known social and political upheavals, characterized by the Grange movement, Populism, labor agitation, Socialism and religious movements like the Social Gospel, were one result. Another was a fervent defense of the old order in new terms, from the Social Darwinism of William Graham Sumner to its reconceptualization and humanization in Andrew Carnegie’s Gospel of Wealth. The ferment led to larger popular concern, and also to iconoclastic scholarly debate within academic circles by young scholars educated in, or under the influence of, the collective spirit of Germany. These young economists provided much of the intellectual apparatus necessary to legitimate the new order and for that reason alone they are important. But they are important for another reason, too. Among their number was the young Professor Woodrow Wilson who, as president of the United States, would help transform some of this thinking into economic regulatory policy.[17] For good discussions of the political and intellectual life of the era, see BUCK, THE GRANGER MOVEMENT; COMMAGER, THE AMERICAN MIND; CURTI, THE GROWTH OF AMERICAN THOUGHT; DORFMAN, THE ECONOMIC MIND IN AMERICAN CIVILIZATION, vol. 3,1865-1918; GABRIEL, THE COURSE OF AMERICAN DEMOCRATIC THOUGHT, chs. 13-21; GOODWYN, THE POPULIST MOMENT; HOFSTADTER, THE AGE OF REFORM; KOLKO, THE TRIUMPH OF CONSERVATISM; MAY, THE END OF AMERICAN INNOCENCE; SKLAR, THE CORPORATE RECONSTRUCTION OF AMERICAN CAPITALISM; WIEBE, BUSINESSMEN AND REFORM; WIEBE, THE SEARCH FOR ORDER; WEINSTEIN, THE CORPORATE IDEAL IN THE LIBERAL STATE, among others.

The doctrine of laissez-faire dominated the America of the middle century. Following the Civil War, economists, businessmen and public intellectuals adopted the idea in a version more extreme and inhumane than that of Adam Smith or John Stuart Mill. Business was, for the most part, unregulated. Social services that could deal with economic dislocation existed, if at all, only by virtue of charity. The war economy had hastened industrialization and the pursuit of wealth became a widespread goal. Andrew Carnegie’s “Gospel of Wealth,” William Graham Sumner’s What Social Classes Owe to Each Other and Supreme Court jurisprudence all provided variations on an idealized theme of an unregulated society of business in which competition created benefits for society and riches to the victorious. It did not hurt that laissez-faire had religious foundations deep in American and British Protestantism for, as John Maynard Keynes noted in The End of Laissez-Faire: “Individualism and laissez-faire. This was the Church of England and those her apostles.”[18] THORELLI, THE FEDERAL ANTITRUST POLICY, pp. 112-17; CARNEGIE, THE GOSPEL OF WEALTH AND OTHER TIMELY ESSAYS; SUMNER, WHAT SOCIAL CLASSES OWE TO EACH OTHER; GABRIEL, THE COURSE OF AMERICAN DEMOCRATIC THOUGHT, pp. 231-35; COMMAGER, THE AMERICAN MIND, pp. 201-3; DORFMAN, THE ECONOMIC MIND IN AMERICAN CIVILIZATION, vol. 3, pp. 67-69; MAY, THE END OF AMERICAN INNOCENCE, pp. 20-21; KEYNES, THE END OF LAISSEZFAIRE, p. 15.

But in real-life America, and especially in the America of railroad men and new industrialists, laissez-faire was a dangerous idea. Riches were fleeting and ruin quite frequent. The promised benefits hardly showed. Wall Street financiers and modest Midwest farmers decried laissez-faire as a practical ideology as they saw how disastrous competition could be when applied to the conditions of modern American business. Grangers in the West howled as railroad rates threatened to absorb their profits even as they watched large millers and meatpackers ship their goods at much lower rates. Oil producers in Pennsylvania were forced to succumb to Standard Oil’s domination of the railroads. The damaging effects of increasing urban poverty and unsafe working conditions stimulated reformers motivated by humane concerns. Even as the Sumners and Carnegies preached their gospels, churchmen, philosophers and economists were writing a new one. Laissez-faire as a way of life was in its death throes.[19] As Ely put it, the Industrial Revolution in America transformed an acceptance of laissez-faire into an understanding that it was “an anachronism”; ELY, STUDIES IN THE EVOLUTION OF INDUSTRIAL SOCIETY, p. 61. For a detailed analysis of the way dominant businesses could use the railroads to conquer smaller ones, see NEVINS, JOHN D. ROCKEFELLER, vol. ι, pp. 306-412 and passim.

Laissez-faire was a philosophy. It was a way of economic thought that, like the American ideal of individualism itself, derived from Enlightenment ideas upon which the republic was based. The Lockean idyll of individual freedom and individual property went hand-in-hand with the classical economic ideas of Adam Smith. If the appropriate actor in American political and social life was the individual, pursuing his interests as he saw fit, the appropriate actor in economic life was likewise the individual, pursuing his economic goals as he saw fit, all in competition with other individuals doing precisely the same thing.

This individualism had a sacred provenance, for it expressed the foundational American principle of equality as much as it did its partner ideal of freedom. If the goal was to liberate all men to pursue their interests, the practical corollary in a nation of justice was that individuals were roughly equal in their opportunities. In the absence of rough equality, freedom for all would rapidly lead to dominion by some and increasingly less equality for others.

Tied to the ideal of individualism was the sanctity of private property. Property’s almost mystical power in American social thought derived from the notion that it was the extension of the individual, the product of the individual’s motivations, interests, talents and efforts. Private property was also the basis for wealth, wealth produced by the nominally free economic activity that domesticated property, increased its value and indirectly boosted the welfare of all. It was the medium through which individuals exercised their freedom, a freedom expressed through unhindered competitive transactions with other individuals. Individualism, in its idealized form, meant much more than the pursuit of wealth—it also held the freedom to express one’s own ideas, practice one’s own religion, set one’s own life goals. But it was the relationship between freedom and equality, and the individual’s pursuit of happiness through economic activity, that laid the foundation for mainstream mid-nineteenth-century thought.

THE RISE OF INDUSTRIAL COMPETITION

Americans experienced conflict between these ideals and the reality of an industrializing America in which some people had more than others, whether as a result of birth or talent, effort or luck. The problem was less pronounced before the Civil War, at least to the extent that one ignores the hard-to-ignore issue of slavery. That was a time when the overwhelming majority of white, male Americans lived mostly as small farmers, merchants or tradesmen, although there were regional disparities in wealth concentration, with middle Atlantic and north central states dominating other regions.[20] UNITED STATES DEPARTMENT OF COMMERCE, HISTORICAL STATISTICS OF THE UNITED STATES: COLONIAL TIMES TO 1970, Part 1, Series F 287-296.

Americans’ opportunities to acquire great wealth began to increase following the Civil War, at first slowly and then with increasing speed. Among the first were the railroads, often monopolies, which also created larger markets for those who owned land or did business in the favored locations where depots were located. Farmers had new outlets for their crops; merchants had new outlets for their wares; manufacturers had new outlets for their products. And investing in the railroads themselves made men rich.

The railroads did not go everywhere at first. From 1830 to 1840, aggregate track mileage increased from 23 miles to almost 123 times that amount. These lines were, for the most part, local or regional, and mainly served to supplement existing canals. Most of them were fairly short lines, sometimes connecting with other short lines to span longer distances radiating out from Boston, New York, Philadelphia and Baltimore. Funds were raised by local subscription and by debt, which was mostly sold in New York and Europe.[21] UNITED STATES DEPARTMENT OF COMMERCE, HISTORICAL STATISTICS OF THE UNITED STATES, COLONIAL TIMES TO 1970, Part 2, Series Q 321-28; CHANDLER, THE VISIBLE HAND, pp. 83, 88; RIPLEY, RAILROADS: FINANCE AND ORGANIZATION, p. 59.

Railroad construction exploded following the Civil War. Seventy thousand miles of track were in operation by 1873, which grew to almost 200,000 miles by 1900. At the same time, new technologies increased the productivity of farmers. Factories began to churn out combines and threshers and harvesters to help them increase their crops. Modern refrigerator cars, developed in 1881, permitted the safe and efficient shipment of beef from the Midwest to the East Coast. The explosion of railroad construction created an insatiable demand for steel. The growth of cities led to the need for massive amounts of lumber and, later, steel for building and kerosene and natural gas for energy. Inventions like the telegraph, the ticker tape and the telephone provided businessmen with almost instantaneous means of communication. Electric power led to the invention of new conveniences and comforts for modern life, providing new entrepreneurial and manufacturing opportunities. The railroads’ development of national markets also gave birth to new kinds of merchants, sellers of branded commodities such as oats, soap and tobacco, and catalogue houses that could capitalize on new economies of scale because of quick shipping and communication technologies. Big business started to grow.[22] UNITED STATES DEPARTMENT OF COMMERCE, HISTORICAL STATISTICS OF THE UNITED STATES, COLONIAL TIMES TO 1970, Part 2, Series Q 321-328, Series Q 284-312; CHANDLER, THE VISIBLE HAND, p. 299.

These new opportunities attracted interest from people in all walks of American life. And so first with the railroads, and then with other businesses that could now expand their markets thanks to the new transportation facilities, competition erupted, competition wholly in the grain of the American ideal. Even as this competition led to the burgeoning industrialization that disturbed the earlier relative income equality, and even as relative equality in the ownership of property was transformed into the increasing concentration of wealth in the hands first of individuals and then of corporations, the courts, especially the Supreme Court, continued to hold competition as sacred. The problem was that competition was destroying business.

The American ethic was individualism. Its economic expression was laissez-faire competition. But in the age of the railroads, as in the age of growing industry, the American ethic of individualism created a tension with American prosperity that required combination to sustain itself. The incomes and comfort of increasingly large numbers of Americans were coming to depend upon the railroads and new industry. Americans’ real per capita income grew almost 45 percent between 1879 and 1899. In order to allow people to realize the benefits of new businesses, and in order for businesses to be able to take advantage of this new wealth, they had to survive. Survival increasingly required cooperation. But the law demanded that they compete or, more precisely, made it very difficult for them to cooperate. Unless a way to facilitate cooperation could be found, the American economy confronted a severe threat, a threat that existed because of a legal culture that still embraced an outdated ideology.[23] THORELLI, THE FEDERAL ANTITRUST POLICY, p. 237, n. 8 (reprinting table from HISTORICAL STATISTICS OF THE UNITED STATES).

THE PRINCIPLE OF COOPERATION

The assault on traditional ideology began to develop at around the same time that railroads were experimenting with various forms of cooperation, all of which turned out to be ineffective and legally unenforceable. Laissez-faire philosophy had come under attack on a number of fronts by the late 1870s. The Social Gospel movement confronted the Gospel of Wealth. Economically sophisticated clergymen, led by Washington Gladden, preached that the restoration of Christian ethics could remedy the damage done by the unbridled and unregulated pursuit of wealth. And a group of young economists, coalescing in the mid-1880s, were deeply affected by this religiously based social movement and the turmoil they saw around them. Many of them had studied in Germany and were heavily influenced by the historicist school of economic thought. The ideas of that school arose from the history of social development and accompanying ideas of collective solidarity, deeply grounded in time and place. As one of their number, Edwin Seligman, succinctly wrote in 1886: “The modern school, the historical and critical school, holds that the economic theories of any generation must be regarded primarily as an outgrowth of the peculiar conditions of time, place, and nationality under which the doctrines were evolved, and that no set of tenets can arrogate to itself the claim of immutable truth, or the assumption of universal applicability to all countries or epochs.”[24] SELIGMAN, ESSAYS IN ECONOMICS, p. 1 (reprinting an essay published by Seligman in 1886).

Troubled by the inhumane implications and universalistic claims of laissez-faire, these young economists developed a belief in both regulation and cooperation. Most of them acknowledged the importance of competition, but the competition of their imagination was a civilized competition, a sort of competition that was grounded in a society more organic than traditional American individualism acknowledged, a society that ameliorated the horrible casualties of unrestrained battle. Some saw the evolution of industrial society itself as leading to a new kind of competition, a competition of groups against groups, of corporations against corporations, rather than of individuals against individuals or even individuals against corporations. All acknowledged the urgent need for some kind of cooperation in both business and society. And all saw the need for a degree of state intervention that would regulate competition in a manner consistent with the more humanistic values they were introducing into American economic thought. Many were frustrated as they faced rejection by an older school of American economists, a school steeped in David Ricardo and John Stuart Mill and hewing to the orthodoxy of laissez-faire. But, at least in the beginning, they fought back.[25] An excellent summary of the evolution of economic thinking during this period, as well as a description of the principal ideas of some of the most important economists, is found in DORFMAN, THE ECONOMIC MIND IN AMERICAN CIVILIZATION, vol. 3, 1865-1918, pp. 160-213. Thorelli also gives a nice, although sometimes narrow, picture of the economic intellectual history of this period; THORELLI, THE FEDERAL ANTITRUST POLICY, pp. 127-32. Merle Curti provides a good description of the difference between the capitalism of the classical economists and that of the newer generation even as, like Clark, they modified their views over time; CuRTI, THE GROWTH OF AMERICAN THOUGHT, pp. 650-52.

In the spring of 1885, members of this group discussed the need for a new association that would counter the old orthodoxy by committing itself to the independent scientific study of economics. Liberated from political ideology and preconceived prejudice, they would encourage “perfect freedom in all economic discussion.” Among them were Henry Carter Adams, E. J. James, John Bates Clark, Edwin Seligman and Richard T. Ely. They were joined by Ely’s former Johns Hopkins student, Woodrow Wilson, a young political scientist just about to embark upon his new academic career.

Ely, perhaps the most radical of the group, drafted a prospectus that he, along with Adams and James, sent out, inviting a larger group of economists and fellow travelers like Gladden and Cornell President Andrew White to a meeting. It was scheduled for early September in Saratoga Springs to coincide with the annual meeting of the American Historical Association. At four o’clock on the afternoon of September 8, 1885, the session was called to order in the Bethesda Parish Building for a discussion of the objects and platform of the new American Economic Association (AEA). Among the members of its original council were Woodrow Wilson and Lyman Abbott, the latter of whom succeeded Henry Ward Beecher as pastor of the famous abolitionist Plymouth Congregational Church in Brooklyn and would become a close friend, editor and informal advisor to Theodore Roosevelt.

The platform as presented began: “We regard the state as an educational and ethical agency whose positive aid is an indispensable condition of human progress. While we recognize the necessity of individual initiative in industrial life, we hold that the doctrine of laissez-faire is unsafe in politics and unsound in morals; and that it suggests an inadequate explanation of the relations between the state and the citizens.” The statement captured the group’s spirit, but its language was hotly debated. Some of the members agreed with it precisely as written. Some rejected strict laissez-faire but did not like the implication that they were opposed to unregulated competition in all circumstances. Indeed, all members of the group thought that some degree of competition was important. Some thought laissez-faire was generally acceptable in times past but that modern economic circumstances had made the doctrine impractical. A very few asserted a continuing belief in laissez-faire although, as in the case of Benjamin Andrews, it was tempered by a humanism found in the moral theories of Adam Smith that seemed to have been abandoned in the new industrial world. In the end, the final “Statement of Principles” retained its first sentence dealing with the indispensability of the state to aid “human progress,” but dropped the following sentences decrying laissez-faire. The complete denunciation of laissez-faire was defeated. But the doctrine was on its deathbed.[26] Ely, Report of the Organization of the American Economic Association; and Ely, Constitution By-Laws and Resolutions of the American Economic Association, p. 35.

The new economists often disagreed on details but unanimously held the principle that the age of economic cooperation was arriving and that the government was, at a minimum, a necessary midwife. A few examples of the individual thinking of the AEA’s charter members will help to fill in the contours of the new economic thought in America. The writings of Clark, Adams, Ely and Seligman stand out, especially for their emphases on the positive benefits and normative desirability of the shift from competition to cooperation.

Clark, who taught Thorstein Veblen at Carleton College, would return more closely to free market ideas as the century closed. Indeed, he achieved his lasting fame with his writings on marginal utility theory and a return to the centrality of competition. But in the late 1870s and 1880s, Clark’s thinking embraced what he referred to as “true socialism.” His was not the political socialism that was popular in Europe, a centralizing socialism at odds with the structure of American government. It was instead a socialism based on the rather modest notion that property rights were grounded in social organizations rather than individuals. The object of property rights was to distribute wealth on the basis of justice, not to the survivor of harsh competition. Clark called this a “practical,” not an ideological, socialism, a statement of fact about the ultimate direction in which the American economy was moving. The corporation, itself a social organization capable of being endowed with property rights, was its leading actor.

So Clark claimed to describe the world as he saw it. But he also approved of this new direction. Cooperative ownership and production were the markings of a much more advanced state of society than free market competition. Competition would not, and should not, be abolished. But in the new world of cooperation, competition would take place between collective institutions such as corporations rather than between individuals, even if this meant that competition would wind up as something “latent or residual” instead of an actual state of economic affairs. The possibility of competition would be enough to preserve the benefits of competition without its dangerous flaws. Traditional views of competition might have been appropriate for the age of liberation in which the work of Adam Smith emerged, but realities had changed. The evolution of society into a higher order meant that a new economic principle had to be found. Clark called it “the principle of cooperation.”[27] Clark, The Nature and Progress of True Socialism; Clark, The Limits of Competition; CLARK, THE PHILOSOPHY OF WEALTH. AS to the development of Clark’s thinking later in his career, see SCHUMPETER, HISTORY OF ECONOMIC ANALYSIS, pp. 867-70; THORELLI, THE FEDERAL ANTITRUST POLICY, pp. 121-23.

Adams, while acknowledging that laissez-faire contained “some truths,” harshly criticized it as “illogical” and unscientific. Society was the proper object of economic study, and society included both the individual engaged in business and the state itself. Competition was neither malevolent nor beneficent but had to be evaluated “according to the conditions under which it is permitted to act.” Adams approved both of appropriately measured competition and of Clark’s worldview, and set out the general principle by which governmental regulation of industry should be evaluated: “It should be the purpose of all laws, touching matters of business, to maintain the beneficent results of competitive action while guarding society from the evil consequences of unrestrained competition.” This included permitting monopolies to exist, because monopolies could be highly beneficial to society while regulation could prevent their excesses. Adams’s work would echo twenty-five years later in Woodrow Wilson’s regulatory program.[28] Adams, Relation of the State to Industrial Action. See also THORELLI, THE FEDERAL ANTITRUST POLICY, pp. 131-32.

Wilson’s teacher was the most controversial of the group. As one historian described him, “Wherever he turned, Ely seemed to step on somebody’s toes.” It was Ely who had drafted the original AEA platform, and he took perhaps the strongest position among his colleagues against laissez-faire. He was also one of the greatest proponents of the humanization of economics and emphasized historicism and induction over the more formal approach of classical economics. Ely at times expressed his views (including his appreciation of Marx) so forcefully that he was accused of being a socialist. It was a label he correctly rejected.

In his 1889 An Introduction to Political Economy, Ely identified sociology as the master social science, with political economy as a subdivision within the broader study of society. Christianity itself “offers us our highest conception of a society which embraces all men, and in that conception sets us a goal toward which we must move.” Society was an organism, and the ideas of political economy could not be considered separate and apart from that organism. To his credit, Ely did not claim to be writing a comprehensive treatise, and the list of readers he thanks—Franklin Giddings, John Bates Clark, Woodrow Wilson and Amos Warner, as well as his research assistant, John R. Commons—suggests from the beginning a work perhaps more ideological than positive.

Ely drew a sharp distinction between monopolies and trusts, accepting and even praising the latter as big businesses seeking the gains of economies of scale and therefore greater efficiency. Indeed, while Ely understood competition as “the foundation of our present social order” and believed that it functioned best among large enterprises, he argued that the “moral and ethical level” of competition needed to be raised. But, despite his approval of competition, Ely, like Clark, saw the evolution of society as heading in the opposite direction. As he put it, “cooperation is the great law of social growth.” Yet the interdependence among men and their differential status required even cooperation to be regulated. Only regulation could lead to the realization of “freedom and individuality” that were at the heart of the American ideal.[29] Ely, The Nature and Significance of Monopolies and Trusts, pp. 275-83; ELY, STUDIES IN THE EVOLUTION OF INDUSTRIAL SOCIETY, pp. 97, 62, 89-91, 99; ELY, AN INTRODUCTION TO POLITICAL ECONOMY, pp. 5, 14.

Edwin Seligman, noting the “serious defects” in free competition, made his colleagues’ arguments for cooperation appear to be more consistent with traditional thought by dressing the new collective theories in classical economic form. Classical economists argued that the individual, working in his own self-interest, incidentally produced benefits for society. Seligman observed that corporate combinations also worked for their own benefit. But while “[t]hey better their own condition, in so doing they often better the public condition.” Homo economicus became, in Seligman’s thinking, the economic group. Besides, combinations existed and monopolies were facts. They had already so shifted the price system that prices were set by the “artificial manipulation” of the combinations and not by free competition. This was often to the public good, but there were evils to be prevented. While bemoaning the relative inefficacy of the Interstate Commerce Commission, Seligman argued that it provided a good regulatory model for trusts that ought to be improved upon and followed.

Clark, Adams, Ely and Seligman, like others of their young colleagues, each had different visions of the principle of cooperation. But the new economists almost unanimously agreed that cooperation had become a necessary principle of economic organization and that competition had to be controlled if it were to be preserved at all. Even the conservative Arthur Hadley, who would soon join the AEA, wrote that “[a]ll our education and habit of mind make us believe in competition.” But industrial cooperation was inevitable and necessary.[30] Edwin R. A. Seligman, Railway Tariffs and the Interstate Commerce Law, II, pp. 372-73; HADLEY, RAILROAD TRANSPORTATION, pp. 69, 81; HADLEY, ECONOMICS, esp. chs. 1 and 6; Gunton, The Economic and Social Aspects of Trusts; GUNTON, TRUSTS AND THE PUBLIC (largely a collection of his articles defending trusts); Andrews, Trusts According to Official Investigation.

THE NEED FOR COOPERATION

The new economic thinkers, attuned as they were to social problems, were keen observers of business. The greatest business reality in America during the mid-1880s was the self-destruction of the railroads. And the most significant barrier to their self-preservation was the absence of legal devices that could allow them to cooperate effectively.

The railroads had grown up in an era of free competition, although ironically many were granted monopoly power within some range of their roads. The trouble was that free competition proved too much in the face of rapid industrialization and concentrating wealth. In their eagerness to take advantage of increasing market opportunities, and as new operators entered the market, the railroads became heavily overbuilt, with parallel lines crisscrossing the countryside and converging on the major cities in the East and Midwest. This overbuilding produced competition with a vengeance, competition that many of the roads could not handle. One of their significant business characteristics was that they had high fixed costs for track maintenance, rolling stock and personnel, as well as substantial debt service obligations on the large volume of bonds they issued to finance their construction and expansion. In order to pay these costs, let alone make a profit, they needed to generate revenue from passengers and freight. With too many lines serving the same routes and thus competing for the same customers, this was a difficult goal to accomplish. It was not long before railroad lines were so numerous and covered so much parallel territory that their operators had to engage in self-mutilating rate wars simply to stay alive.[31] DODD, STOCK WATERING, p. 23, notes that railroads were financed almost entirely with debt, and stock sold to promoters for little or no consideration. SOBEL, THE BIG BOARD, pp. 81-82, notes that by 1869, almost 20 percent of American railroad securities were owned by foreigners. PREVITS & MERINO, A HISTORY OF ACCOUNTING IN AMERICA, p. 75, describe the influx of English, Dutch and German investments in American railroads during the boom period of 1866 to 1873, and the way the depression of 1873, combined with the depression of 1887, led to foreign dumping of American railroad securities at significant losses, enabling Americans to purchase the securities “at greatly reduced prices, the result being that Americans had gained ownership in the railroads at a small portion of the original investment.”

Shippers between St. Louis and Atlanta had their choice of twenty different routes as early as the 1870s. In the budding days of Standard Oil, when many of the nation’s refineries were centered in Cleveland, Rockefeller had a warm-weather choice between shipping over the Great Lakes and using the Lake Shore Railroad. The Lake Shore was happy to accept Standard’s guaranty of sixty full cars every day in exchange for deeply discounted rates. The Erie, the Great Atlantic, the New York Central and the mighty Pennsylvania all fell before Rockefeller’s ability to fill their cars. He even managed to demand kickbacks from the Pennsylvania’s shipment of other people’s oil.

Too many lines, rebates to customers who filled cars, differential rates for long- and short-haul shipping and out-and-out price gouging by lines on some routes in order to generate the cash to support others became the pricing practices of the entire industry. Railroads dropped their freight rates to such low levels that they often could not cover fixed costs. Bankruptcy and reorganization became a rite of passage in a typical railroad’s life.[32] KOLKO, RAILROADS AND REGULATION, p. 7. Chandler also engages in an extensive discussion of railroad overbuilding and competition; CHANDLER, THE VISIBLE HAND, ch. 4. For a wonderful and detailed description of the chaos in the related railroad, refining and oil producing industries in the late 1860s and early 1870s, see NEVINS, JOHN D. ROCKEFELLER, vol. 1, pp. 247 passim. To get a somewhat mundane but highly detailed flavor of the railroad problems, it is worth reading Robert Swaine’s thorough description of the work of the law firm that became the Cravath firm from the end of the Civil War to the second decade of the twentieth century; SWAINE, THE CRAVATH FIRM, vol. 1 from p. 238 episodically through the first several hundred pages of vol. 2. See also CHERNOW, THE HOUSE OF MORGAN; STROUSE, MORGAN, ch. 13.

While the railroads were struggling to survive they were helping to destroy competition in a different way. Businesses that were big enough shippers could command bargain rates, adding significant cost savings to the tools that let them dominate their industries. The rails were a road to monopoly.[33] The U.S. Industrial Commission discussed at some length the relationship between some of the large trusts and the railroads and its effect upon public sentiment; UNITED STATES INDUSTRIAL COMMISSION, FINAL REPORT, vol. 19, 1902, pp. 597-99, 610-11, 615-16. See also MOODY, THE TRUTH ABOUT THE TRUSTS, p. 112. Attitudes toward the railroads and other big businesses tended to vary by occupation, region and the state of the economy. For a careful empirical study of public opinion, see GALAMBOS, THE PUBLIC IMAGE OF BIG BUSINESS IN AMERICA. See also MARCHAND, CREATING THE CORPORATE SOUL, for a study of the ways in which big corporations used public relations and the media to create public acceptance.

In 1901, surveying the enormous popular and scholarly literature about trusts that had appeared from 1897 to 1901, economist Charles J. Bullock described a class of trust literature dealing specifically with the relationship between the trusts and the railroads. He quoted one author as noting that “the trusts have the railroads by the throat,” and another as classifying discriminatory railroad rates as “most prominent among … [the trusts’ evils].” The United States Industrial Commission in its Final Report in 1902 noted: “There can be no doubt that in earlier times special favors from railroads were a prominent factor, probably the most important factor, in building up some of the largest combinations…. The evil effect of such discriminations upon the rivals of the combination is self-evident.” And among the recommendations of the Bureau of Corporations in its Report of 1904 was “prohibition of discriminations by public service companies.”[34] Bullock, Trust Literature, p. 177. UNITED STATES INDUSTRIAL COMMISSION, FINAL REPORT, vol. 19, p. 615.

The railroads were the first of America’s large corporations, and thus the first to face the problems of excessive competition. Manufacturing and the extractive industries followed as technology increased production (and fixed costs) and railroads expanded product markets from localities and regions to large sections of the nation. Within a short period of time industries throughout the country were fighting one another to keep their shares of the market. Competition might have produced efficiency. But it often produced destruction. Cooperation was the solution.[35] LAMOREAUX, THE GREAT MERGER MOVEMENT IN AMERICAN BUSINESS, carefully argues that in the middle 1990s most of the truly destructive competition occurred in mass production industries with little product differentiation, high fixed costs and heavy investment made not long before the depression.

A significant portion of American industry was in hypercompetitive pain. A way to cooperate had to be found. One method that might appear obvious in modern times would have been to combine the corporations that owned the railroads or competing factories, or perhaps to form a single corporation to buy up competing properties. But those solutions were not available. The constraints of nineteenth-century law were, for the most part, preclusive.

THE LIMITS OF COOPERATION

The railroads had brought with them the first widespread use of the corporate form of conducting business. The corporate form provided advantages that were unavailable to sole proprietorships and partnerships. Corporations provided the best means of bringing together the large amounts of capital necessary to build the railroads, and later other large businesses, by allowing them to issue massive debt under the protection of the limited liability of their shareholders while at the same time permitting the shareholders to retain control through their ownership of common stock. The corporate form also made it easy to transfer stock ownership and change personnel without disturbing the capital structure. And it allowed the centralization of management that was an essential key to the growth of giant corporations. All of this created a means of consolidation. But the restrictions on consolidation imposed by state corporation laws made any sort of widespread cooperation using the corporate device difficult if not impossible.

Corporations were the creations of the individual states. What the state created the state could restrict and, as a general matter, the states restricted the powers of corporations to join forces or freely grow for a number of reasons. Not the least of these was to keep within the states the businesses upon which they increasingly came to rely for jobs for their citizens and tax revenues for their services. Even as railroads crossed state lines, the corporations that owned them could not freely cross state lines to join with other corporations. The common result was that lines in one state were owned by a corporation in that state and connected at the state border with a line owned by a different corporation in the adjacent state. This not only prevented consolidation, but also for a time created problems for management and the technical standardization of railroads. Different lines owned by different corporations often used different gauge track. At least until the mid-1880s, a train arriving in Virginia from New York or Pennsylvania might have to empty its passengers and freight into the Virginia cars in order for the passengers and freight to continue.[36] WIEBE, THE SEARCH FOR ORDER, pp. 7, 23; Puffert, The Standardization of Track Gauge.

A lingering mistrust of corporate privilege and a growing fear of monopoly led states to restrict corporations’ abilities to combine even within individual states and to operate interstate businesses. Capitalization, and thus the ability to grow by means of outside financing, was limited. Nineteenth-century ideas about corporate personhood constrained judicial interpretations of the purpose clauses of corporate charters so severely that corporations usually were not allowed to own stock in another corporation. Notions about the nature of incorporation itself led to requirements almost impossible to meet before corporations could combine by merger or consolidation. By the 1880s, state corporate law restrictions were supplemented by state antitrust laws, with at least fourteen in effect by the time Congress passed the Sherman Act. The obstacles to cooperation were substantial.

Businesses attempted to use other devices, again led by the railroads. Railroads tried to form pools. The pools consisted of railroad managers coming together and appointing a central coordinator to determine rates or allocate traffic. Starting as early as the middle 1850s, but concentrated in the 1870s, some of the pools actually held together for a time. The pool formed by William Vanderbilt under the so-called 1873 “Saratoga Agreement” lasted for six months. The far more successful Southern Railway & Steamship Association was created in 1875 with a formally appointed director to allocate traffic and lasted for a decade. Other pools came and went but never were enduring, and rate competition always returned as pool members, drawn by their own greed, defected. There was little the other pool members could do to prevent this. Under the common law dealing with restraints on competition, the pools were unenforceable.

As the pools continued to fail, businessmen tried to devise ways to create what were generally referred to as “communities of interest.” These were often enforced by intercorporate investments—cross-holdings of stock—to satisfy the members’ self-interest. There might be enough business for everyone if business simply could be rationalized in a way that distributed the opportunities more evenly. But, as with the pools, the problem of maintaining these communities of interest was real. The competitive impulse always remained; cooperation might persist for a while but, even with intercorporate stockholdings, the incentives to cheat and defect could be irresistible.[37] CHANDLER, THE VISIBLE HAND, pp. 133-43.

STANDARD OIL AND THE TRUST

There had to be a way to make cooperation legally effective. Corporations were generally prohibited from owning the stock of other corporations, a rule which, together with restrictions on size, purpose and fundamental changes like mergers, made the corporate device unavailable to solve the problem. The pooling agreement was unstable. Communities of interest were difficult to assemble. Both were hard to maintain and unenforceable in court.

The first significant solution was discovered by oil. The American petroleum industry had experienced dramatic competitive problems during the late 1860s and early 1870s, with overproduction in the fields and refining overcapacity in Cleveland, Pittsburgh, the Allegheny Valley, Philadelphia and New York. The Pennsylvania Railroad’s Tom Scott tried to resolve the problem by engaging with a small group of refiners, including John D. Rockefeller, and the major trunk lines in the region to create the South Improvement Company, a device to monopolize and control the industry. The South Improvement Company became a political and industrial nightmare that collapsed before it ever engaged in business. But Rockefeller, who understood the benefits of combination, was beginning his plan to rationalize the oil industry by acquiring it.

Standard Oil spent the 1870s expanding its business and, significantly, buying new companies and properties in the major oil refining and producing states. By 1879, the Standard group was a hodgepodge of corporations, wells, refineries, pipelines and other assorted assets, loosely organized and difficult to manage. Ohio corporate law made it almost impossible for Rockefeller and his associates to assemble these properties in an economically and managerially rational form. The law prohibited Standard from owning the stock of corporations in other states, and its charter limited its business only to refining, shipping and selling petroleum. The business had grown more complex than that, and Standard Oil of Ohio itself, the flagship corporation, owned substantial properties in Pennsylvania, Maryland and New York, in addition to Ohio.[38] It is perhaps more accurate to say that Ohio law was silent on the subject of corporations owning the stock of other corporations. The common law rule at the time was that silence in a statute as to a corporation’s powers meant that the corporation lacked those powers unless express permission had been given by the legislature in the corporation’s charter. One of the best accounts of Standard Oil’s growth through predatory tactics with railroads and competitors leading to a virtual transportation shutout for almost every potential competitor is NEVINS, JOHN D. ROCKEFELLER. More critical accounts inelude TARBELL, THE HISTORY OF THE STANDARD OIL COMPANY and LLOYD, WEALTH AGAINST COMMONWEALTH. While Lloyd’s book was published in 1894, based in part on a series of his articles beginning in 1881, I have relied upon Cochran’s 1963 edition, which was prepared in response to numerous accusations of Lloyd’s factual inaccuracies and distortions. Cochran’s edition is an attempt to present only the verifiable facts from official sources and thus tells a more reliable (yet still gripping) story than the original publication.

Rockefeller and his associates already controlled the oil industry. But their control was dispersed. As he acquired the companies that built his monopoly, Rockefeller achieved a modest degree of centralization by placing their stock in trust, usually with Henry Flagler as trustee. But this kept the businesses separated and without a centralized management.[39] NEVINS, JOHN D. ROCKEFELLER, vol. 1, pp. 604-17.

In 1879, Samuel C. T. Dodd, then a relatively obscure Cleveland lawyer described by one contemporary as being “so fat that… he was the same size in every direction,” and said to possess questionable legal ethics, had come into the Standard Oil orbit. He was “a wizard at contriving forms that obeyed the letter but circumvented the spirit of the law.” In 1882 Dodd, together with Rockefeller and Flagler, came up with a solution. Separate Standard Oil companies were incorporated in Ohio, New Jersey, Pennsylvania and New York to own Standard’s properties in each of those respective states. This would centralize all of Standard’s property in those states and keep the property separate by state. The owners of each corporation’s common stock put that stock in a trust, a perfectly lawful device designed for people who wanted to put the legal control of their property in faithful hands while retaining its economic benefits. The stockholders received trust certificates in exchange for their shares. The formal consequence of this arrangement was to unify the stockholders while the corporations were kept technically separate. The trust was born and with it a name that was used to refer to large corporate combinations of every legal stripe for decades, whether or not they actually had the legal form of the trust (and most did not).[40] A copy of The Trust Agreement of 1882 is appended to TARBELL, THE HISTORY OF THE STANDARD OIL COMPANY, vol. 2, p. 364. It is also available as part of the House Proceedings in Relation to Trusts held in 1888. The description of Dodd is from CHERNOW, TITAN, p. 225. The story of the formation of the Standard Oil trust is carefully reported in NEVINS, JOHN D. ROCKEFELLER, vol. 1, pp. 604-17; and CHERNOW, TITAN, pp. 224-27.

While the trust was a recognized legal device and therefore safer than the pool, it was not without risk. It complied with the letter of the law but, used as a device for accomplishing the otherwise illegal goal of uniting different corporations under the same control, it was an obvious subterfuge. Courts came up with reasoning to destroy it. In 1890, New York’s highest court declared H.O. Havemeyer’s Sugar Trust illegal by looking through the technical unification of the shareholders to the combined corporations and holding that corporate combination was beyond the constituent corporations’ powers. This was followed by the Ohio Supreme Court’s more direct breakup of the Standard Oil Trust in 1892. Although only a handful of technical trusts were formed, they seemed to be the last best hope for cooperative business. Now, again, business combination became difficult if not impossible. A new way to combine corporations, to promote cooperation, had to be found.

The pools and communities of interest were illegal or at least unenforceable. The trust was in jeopardy. The corporation was a form subject to significant limitations, especially for interstate businesses. The legal devices that made combination possible had yet to be invented. But the need for a legally effective cooperative business device was clear, and the social acceptance of business cooperation was growing. Beyond pockets of populist demagoguery, the death of laissez-faire had been proclaimed by economists and the reality of the American business landscape. The influence on a wide cross-section of the population—progressive reformers, businessmen and even some labor leaders—was decisive. Americans from all walks of life now began to see the new attempts at combination as the inevitable evolution of American capitalism and sometimes as beneficial to consumers and workers, even as they worried about the power of the trusts. The public increasingly was concerned with ensuring economic order so business could grow, not without competition, but with orderly competition that took account of the need for cooperation and prevented ruin.[41] People v. North River Sugar Refining Company, 121 N.Y. 582 (1890); State v. Standard Oil Company, 49 Ohio St. 137 (1892); MEADE, TRUST FINANCE. This was, of course, not necessarily the view of those businessmen who were destroyed in the process of combination or who believed they had sold out to the trusts too cheaply. Exceptions to the acceptance of business combination as natural and beneficial included residents of the farm states of the Midwest, the upper Midwest and the South, who vilified the largely Eastern capitalists and businessmen and whose anger at the effect of Eastern finance on farm prices, as well as their perception that the gold standard favored by Eastern businessmen deflated the prices they could get for their products, led to the Grange and Populist movements, culminating in the presidential campaigns of William Jennings Bryan against McKinley in 1896 and 1900. Further opposition was centered in the National Association of Manufacturers, an organization composed largely of smaller businessmen. They advocated a broad version of laissez-faire, within business-protective limits such as a strong tariff and good internal infrastructure, largely as a means of opposing organized labor; STEIGERWALT, THE NATIONAL ASSOCIATION OF MANUFACTURERS. Although I will discuss the Democrats’ position later in relation to the Littlefield bill of 1903, much of the story of the development of consensus on the subject is beautifully told in SKLAR, THE CORPORATE RECONSTRUCTION OF AMERICAN CAPITALISM.

And New Jersey was poised for discovery.[42] By this time New Jersey had introduced the first of its liberalizing amendments and John D. Rockefeller and his trust reorganized safely, at least for the time being, as a corporation in New Jersey.